by lotus823 | Oct 27, 2022 | Advertising, Best Practices, Blogs, Branding, Content Marketing, Digital Marketing, Experiential Marketing, Integrated Marketing, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more likely to purchase the product or service after participating in a...
by lotus823 | Oct 20, 2022 | Blogs, Branding, Conference, Digital Marketing, Entrepreneur, Integrated Marketing, Public Relations, Small Business, Social Media, Social Media Marketing, Trade Shows
Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show follow-ups, like connecting with qualified leads. Read on to learn more about how...
by lotus823 | Oct 13, 2022 | Best Practices, Blogs, Branding, Company Culture, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Social Media
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today’s market, finding your target audience is the foundation of...
by lotus823 | Oct 6, 2022 | Blogs, Company Culture, Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Media Training, Public Relations
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an interview, and far more have never worked with the media. Talking to the media is a great...
by lotus823 | Jun 2, 2022 | Advertising, Blogs, Content Marketing, Digital Marketing, Social Media, Social Media Marketing, TikTok, Twitter
This past month we have seen updates on social media and in the digital marketing industry that will assist many companies in creating more brand exposure. Continue reading below to learn how these updates can have an impact on your business! Social Media...
by lotus823 | May 17, 2022 | Advertising, Blogs, Consumer Behavior, Digital Marketing, Google Advertising, Marketing, Uncategorized
With over a billion Google searches per day, it’s important to have a solid Google Search campaign in order to reach the right audience at the right time. If you’re just getting started, check out our Google Advertising 101 blog post. If you’re ready to launch your...
