by lotus823 | Mar 24, 2023 | Best Practices, Company Culture, lotus823 News, Mental Health
With Women’s International Day occurring in March along with it being Women’s History Month, our Co-founder & Managing Partner, Allison Hernandez recently had the opportunity to present to a group of women talking about the unique challenges we face as women in...
by lotus823 | Feb 9, 2023 | Company Culture, Digital Marketing, Housewares, Integrated Marketing, lotus823 News, Uncategorized
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years later, lotus823 produces award-winning results for global brands in the...
by lotus823 | Oct 13, 2022 | Best Practices, Blogs, Branding, Company Culture, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Social Media
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today’s market, finding your target audience is the foundation of...
by lotus823 | Oct 6, 2022 | Blogs, Company Culture, Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Media Training, Public Relations
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an interview, and far more have never worked with the media. Talking to the media is a great...
by Hannah Clyne | May 6, 2021 | Blogs, Company Culture, Digital Marketing, Holiday, Marketing, Mental Health, Mental Health Awareness, Mental Health May, Small Business
The month of May is observed as Mental Health Awareness month across America. In aims of removing the stigma around mental health, organizations across the nation dedicate their time to bring awareness and resources to those in need. This month and all year long, we...
by Hannah Clyne | Apr 21, 2021 | Advertising, Blogs, brand spotlight, Company Culture, Digital Marketing, Integrated Marketing, sustainability
With concerns for the environment at a high, consumers are beginning to shift their personal values and are actively choosing brands and products that align with their sustainable mindset. As sustainability becomes widespread, it is important for brands to understand...
