The Inspired Home Show 2023: Recap of the World’s Leading Event

The Inspired Home Show 2023: Recap of the World’s Leading Event

The annual Inspired Home Show, hosted by The International Housewares Association (IHA), returned to its home at McCormick Place in Chicago this past week. The show offered face time with retailers, vendors, media contacts, and industry leaders while keynotes spoke...
3 Things to Consider When Choosing Trade Shows and Events

3 Things to Consider When Choosing Trade Shows and Events

Companies and organizations look to events as a marketing tactic for a variety of different reasons. Some are campaign-driven, while others have a holiday focus. Some are related to a new marketing initiative or big company announcement, while others specifically...
2022 Year in Review: How Our Clients Reached Over 48 Billion People

2022 Year in Review: How Our Clients Reached Over 48 Billion People

2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer collaborations, digital marketing, content creation, trade show support, and...
CES 2023 in Review: The Most Influential Tech We Saw

CES 2023 in Review: The Most Influential Tech We Saw

This past weekend, the Consumer Electronics Show (CES) returned to Las Vegas for another year, giving it’s 115,000 attendees a first-look at all of the innovative and new technologies we have to look forward to as we move through 2023. Keep reading on for the best in...
Your 2023 Trade Show Guide: CE, Housewares, & Pets

Your 2023 Trade Show Guide: CE, Housewares, & Pets

2022 is almost fully in the past, giving excitement to the new year! The first trade show of 2023 is less than two months away! Trade shows are a great way to get your brand and products directly in front of the media. They also offer once-in-a-lifetime networking...
Experiential Marketing 101: Everything You Need to Know

Experiential Marketing 101: Everything You Need to Know

Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more likely to purchase the product or service after participating in a...
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