by lotus823 | Jul 19, 2018 | Blogs, Digital Marketing, Influencer Marketing, Social Media, Uncategorized
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the...
by lotus823 | Jun 29, 2015 | Blogs, Branding, Local Business, Marketing, Public Relations, Small Business, Social Media
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn a scandal into beneficial press, brilliant summer campaigns, and...
by lotus823 | Jun 1, 2015 | Blogs, Digital Marketing, Facebook Advertising, Public Relations, Social Media
Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights that social media provides us and keeping up with the latest trends is something we...
by lotus823 | May 4, 2015 | Blogs, Digital Marketing, Integrated Marketing Monthly Roundup, Public Relations
Happy May! We’ve been powering through the cold weather for some time now and the summer is right around the corner at this point. Let me just say, we’re really excited. Listen, we know April weather can be a bit crumby and might get you down. So, we understand if you...
by lotus823 | Mar 31, 2015 | Blogs, Public Relations, Search Engine Optimization
Each year March marks the beginning of the spring season… on the calendar at least. We still saw snow here in Jersey – which isn’t a first for our crazy northeast weather forecast. At lotus823, though, we did see some firsts. Beth went to her first DSE tradeshow, St....
by lotus823 | Oct 9, 2014 | Blogs, Content Marketing, Social Media
It seems numerous social media outlets and the Internet are the proven “go-to” and reliable news source for most, but which sources are actually here to stay? There’s one online strategy that can benefit many companies and give them something they strive for – an...
