Best Practices for Facebook Ads

Best Practices for Facebook Ads

With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week, we’ve rounded up some best practices for advertising on the platform to help you get...
Say Goodbye to Facebook Ad Set Budgets

Say Goodbye to Facebook Ad Set Budgets

Since 2007, Facebook ads have become an essential advertising tool for businesses to grow brand awareness, drive website traffic, and more. While many advertisers have gotten comfortable with Facebook’s Ads Manager, the social media giant announced that a big change...
Defining Data Science

Defining Data Science

Almost everything we do today involves data, but what do we do with all of it? From Facebook likes and Twitter mentions to Google Maps and fitness trackers and even Netflix or Amazon Prime, our daily activities create massive amounts of customer insights. This...
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