by Lindsay Byrne | Aug 14, 2019 | Facebook Advertising
Since 2007, Facebook ads have become an essential advertising tool for businesses to grow brand awareness, drive website traffic, and more. While many advertisers have gotten comfortable with Facebook’s Ads Manager, the social media giant announced that a big change...
by lotus823 | Apr 27, 2018 | Digital Marketing, Facebook, Facebook Advertising, Social Media Marketing
Amidst a major data breach, Facebook is facing the reality of strengthened regulations regarding users’ privacy. The purpose is to make users aware that when they agree to allow third-party applications access to their profiles, their information is shared with...
by lotus823 | May 15, 2017 | Facebook Advertising, Marketing
Almost everything we do today involves data, but what do we do with all of it? From Facebook likes and Twitter mentions to Google Maps and fitness trackers and even Netflix or Amazon Prime, our daily activities create massive amounts of customer insights. This...
by lotus823 | Nov 16, 2016 | Facebook Advertising
The holiday season is here—the busiest time of year for nearly all product businesses. With shoppers desperately searching for the perfect gift to give on Christmas, Hanukkah, Kwanzaa and more, the opportunities for sales to spike are endless. The question is: how can...
by lotus823 | May 10, 2016 | Best Practices, Content Marketing, Facebook Advertising, Social Media
So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no brainer, right? Not so fast! While having a passion for the platforms is necessary, there are several other...
by lotus823 | May 3, 2016 | Content Marketing, Digital Marketing, Facebook, Facebook Advertising, Hispanic Marketing, Instagram, Integrated Marketing Monthly Roundup, lotus latino, Social Media
From Snapchat’s new Face Swap to Gmail’s awkward April Fools fail, I think it’s safe to say our heads are spinning from all the digital marketing news we saw in April! Why don’t we start off by discussing lotus823’s news? lotus823 Wins Bulldog Reporter’s Bulldog...
