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Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement

by lotus823 Staff

June 13, 2024

Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear purpose. Social media is the ideal platform for brands to demonstrate authenticity through real-time communication, fostering long-term consumer trust through genuine effort….

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March Highlights: Digital Marketing & Industry News

by lotus823 Staff

March 31, 2022

March was no ordinary month when it came to digital marketing and industry news. Being aware of the updates and affairs occurring in the industry allows you to be best informed when making decisions that can directly affect your brand. With so many things going on in the world, we know it can be hard…

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December Highlights: Digital Marketing & Industry News

by lotus823 Staff

January 5, 2022

With so many updates in social media and digital marketing to be aware of, we recapped some of the biggest moments from December 2021 in our industry roundup!

December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs, these updates may help play a role in making decisions that affect your brand’s marketing strategy. Read on to stay up to date with just…

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Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns

by lotus823 Staff

December 20, 2021

As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that are important to cover, but you should make sure your brand, at minimum, is executing the below strategies as you will likely see these evolving…

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October Highlights: Digital Marketing & Industry News

by lotus823 Staff

October 29, 2021

Throughout the month of October, Instagram enabled desktop uploads and Facebook announced its new name as part of the company’s rebrand. Learn more about October’s important social media and industry updates below! Social Media Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week Instagram has finally enabled users to…

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September Highlights: Digital Marketing & Industry News

by lotus823 Staff

September 30, 2021

Throughout the month of September, Instagram began testing new content features and Facebook outlined the impact of Apple’s data tracking app. We rounded up this month’s most important industry news to ensure your brand is caught up on all things digital marketing. Social Media TikTok Reaches a Billion Active Users, the Latest Milestone…

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Case Study Spotlight: Mackie

by lotus823 Staff

September 24, 2021

For over 10 years, we have continued to exceed clients’ expectations in a multitude of industries. One recent example of our work in the music and audio industry is our partnership with Mackie. Through an integrated public relations, influencer marketing, and social media advertising strategy, our team was able to significantly increase Mackie’s brand and…

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August Highlights: Digital Marketing & Industry News

by lotus823 Staff

August 26, 2021

Throughout the month of August, Facebook outlined new privacy limitations for advertisements, TikTok began testing a stories feature, and Google introduced new advertising precautions. Learn more about the latest digital marketing and industry news in our monthly roundup! Social Media Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts With the demand…

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The Importance of Community Management

by lotus823 Staff

July 15, 2021

Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing interaction with your followers or otherwise known as community management. It’s these interactions and engagements that help your brand establish a positive tone for its…

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Best Practices for Facebook Ads

by lotus823 Staff

May 20, 2021

With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week, we’ve rounded up some best practices for advertising on the platform to help you get started! Find Your Target Audience One of the first…

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March 2021 Industry Roundup

by lotus823 Staff

March 23, 2021

From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social media marketing spin on March Madness, Instagram increased the number of people who can partake in a Live stream, and TikTok took on new efforts…

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Defining the Facebook Audience Network: Beyond the App

by lotus823 Staff

October 9, 2018

Facebook has been immersing itself in the business of helping companies flourish through the platform’s ad programs. From offering boosted posts to paid ads with measurable results, Facebook has positioned itself as a necessary marketing tool in today’s world. With the site now surpassing the 2 billion user mark, Facebook provides an opportunity for brands…

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The Importance of Professional Social Profiles

by lotus823 Staff

August 10, 2018

From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark life’s important moments. With privacy settings, it’s simple to keep these posts from reaching anyone outside of your select friend group. Some people even go…

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April Digital Marketing Roundup

by lotus823 Staff

May 3, 2016

From Snapchat’s new Face Swap to Gmail’s awkward April Fools fail, I think it’s safe to say our heads are spinning from all the digital marketing news we saw in April! Why don’t we start off by discussing lotus823’s news? lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award lotus823 is thrilled to announce our latest…

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March Digital Marketing Roundup

by lotus823 Staff

April 5, 2016

Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space this month. Let’s take a look back at some of the topics we thought were relevant in March: What is Newsjacking? While you may not…

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January Digital Marketing Roundup: Starting 2016 Off Right

by lotus823 Staff

January 28, 2016

3 Ways Teambuilding Helps Spark Creativity

From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in full swing, we’re ready to continue to leverage the exciting opportunity of a new year. Let’s take a look at some of January’s hot digital…

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2015 in Review: Social Media’s Biggest Moments

by lotus823 Staff

January 7, 2016

In the world of social media things move at lightning speed. New networks spring up over night and old favorites can vanish in the blink of an eye (RIP MySpace). It can almost be too hard to keep up with all the changes that occur in just one year. Luckily, here at lotus823 we’re social…

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Facebook Advertising: Using Paid Ads to Complement Organic Strategy

by lotus823 Staff

May 28, 2015

Digital Marketing News: Social Media Spotlight

Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam: Facebook Page Organic Reach (2007 – 2015) I’m not one to start off a blog post on such a somber note, but I do think,…

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How Social Media Disrupted the 24-Hour News Cycle

by lotus823 Staff

August 7, 2014

The landscape of the ’24 Hour News Cycle’ changed forever when social media came to be. Traditional news reporting outlets are quickly losing ground to the convenience and immediacy of social media in our always-connected world. World news – whether it’s good, bad, or ugly, can be disseminated in a matter of minutes with the…

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Social Media + Pop Culture – A Total #Win or #Fail?

by lotus823 Staff

May 13, 2014

Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend? I can’t help but to look at this issue from both perspectives. Coming from a consumer’s perspective, I sometimes find myself thinking “Uhm…so how is…

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Social Media Networks and The Craze of Private Messaging

by lotus823 Staff

January 27, 2014

“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over the past couple months, the social media networks that we’ve grown to love and obsessively post on, have all been updated or have acquired a…

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Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet

by lotus823 Staff

September 20, 2013

Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos. Everything is either a headline or a punch line, now, and it all happens quickly. If you want to continue to affect change on the…

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[STUDY] Facebook Photo Browsing Can Improve Your Mood

by lotus823 Staff

April 26, 2013

Who would have thought? Looking through old pictures can bring back a lot of memories. With Facebook reaching its tenth year in 2014 (!), it has never been easier to find nostalgic pictures from your past. Seeing what clothes you once wore might be embarrassing and coming across a picture of someone you used to…

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Monday Mantras from an Integrated Marketer’s Perspective

by lotus823 Staff

April 1, 2013

Pinterest Positivity. Indulge in some Monday-oriented quotes from Pinterest. You’ll come across gems such as this: Quote it Out. Are you the type that simply loves a good old plain text quote? We got you: For your Facebook page: Dear Monday, Thanks for having the word “mon” in you. That’s French for “mine,” in case…

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Is Social Media Addictive?

by lotus823 Staff

November 15, 2012

Addiction is defined as “to occupy or involve in something habitually or compulsively.” It’s difficult to find somebody nowadays who doesn’t have a Twitter or Facebook. Most people are connected to social media in one way or another. Many people are emotionally invested in social media websites. It has become an extension of their social…

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Social Media Addiction: You Know It’s Bad If…

by lotus823 Staff

May 9, 2012

“Hang on a second; I just have to finish writing this Tweet really quick.” Do you or someone you know utter these sentences frequently? If you do, it could be a sign that you are addicted to social media, and you are certainly not alone. Recent studies show that social media is addictive by nature….

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Insight on New Facebook Insights

by lotus823 Staff

December 12, 2011

Facebook’s newest addition is called Facebook Page Insights. It allows Facebook Page owners to understand the status of their pages and us that information to expand and reach larger audiences. Understanding Facebook Insights Importance Facebook Page Insights tells you: The total number of likes on your page The number of people who are friends with…

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Social Media and Its Affect on Job Hunting

by lotus823 Staff

October 14, 2011

lotus823 understands the importance of social media sites today. However, have you ever stopped to think how social media could be affecting your job hunt? A study released on PR Daily showed that 70 percent of hiring companies have rejected potential employees due to content on their personal social media sites. Companies listed reasons for…

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The Why of Google Plus For Businesses (or Google+, if you prefer symbols)

by lotus823 Staff

August 31, 2011

Businesses owners, Google asks that you wait until Google Plus business pages are officially launched later this year prior to making company pages, and please don’t create private Google Plus accounts for your brand. Nevertheless, there’s no time like the present to start to learn about Google+. WHY? Well Then Why Social Media at All?…

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Category: Facebook

Defining the Facebook Audience Network: Beyond the App

Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet

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