Over the last two decades, Google advertising has become a marketing norm and a familiar term worldwide. Coming from such a credible search engine with an expansive reach of over……
Read On from How to Drive Traffic That Converts With Google Shopping Ads
…customers and create a strong brand image. Larger companies like Coca-Cola use social media with their #shareacoke campaign. The campaign netted over 550,000 Instagram posts last year, creating huge engagement……
Read On from The Shift From Traditional to New-Age Advertising
…and execute public relations and search engine marketing campaigns for the Numark Industries brand and their suite of world-class products. Numark is known for producing DJ equipment that changes the……
Read On from Numark Enlists the Public Relations and SEO Experts at lotus823
…to brands they’re connecting with. Tell us how else you think brands can utilize these new Snapchat capabilities in their social media marketing campaigns, and as Snapchat concludes, “Happy Snapping!”……
Read On from Snapchat Update Creates Better Customer Service Opportunity for Brands
In our latest influencer blog post, Paid & Organic Influencers: Pros, Cons, & Everything in Between, we defined the differences between each type of influencer and what a marketing campaign……
…(assuming your product is available on Amazon) in your regularly scheduled content. As a component of your content marketing strategy, taking advantage of this effortless way to guide consumers from……
Read On from How Ecommerce and Social Media are Working Together
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds……
…Creation Content is the heart of influencer marketing, so let influencers work their magic by putting their unique spin on it. The more genuine their content feels, the more it……
Read On from How to Leverage Influencer Partnerships for Event Promotion
…friend, is exactly the point. The news was shared. Sharing news, or storytelling, is not new. Digital communication and the idea of integrated marketing is not a revolutionary idea. It……
Read On from #ThrowbackThursday: Getting Back to Basics in the “Digital Age”
…apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level. While some companies have such top notch branding and marketing strategies……
Read On from The Best in Branding and PR: Brand Names Used as Generic Terms
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
