The Shift From Traditional to New-Age Advertising

…customers and create a strong brand image. Larger companies like Coca-Cola use social media with their #shareacoke campaign. The campaign netted over 550,000 Instagram posts last year, creating huge engagement…

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Numark Enlists the Public Relations and SEO Experts at lotus823

…and execute public relations and search engine marketing campaigns for the Numark Industries brand and their suite of world-class products. Numark is known for producing DJ equipment that changes the…

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Snapchat Update Creates Better Customer Service Opportunity for Brands

…to brands they’re connecting with. Tell us how else you think brands can utilize these new Snapchat capabilities in their social media marketing campaigns, and as Snapchat concludes, “Happy Snapping!”…

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How Ecommerce and Social Media are Working Together

…(assuming your product is available on Amazon) in your regularly scheduled content. As a component of your content marketing strategy, taking advantage of this effortless way to guide consumers from…

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How to Leverage Influencer Partnerships for Event Promotion

…Creation Content is the heart of influencer marketing, so let influencers work their magic by putting their unique spin on it. The more genuine their content feels, the more it…

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#ThrowbackThursday: Getting Back to Basics in the “Digital Age”

…friend, is exactly the point. The news was shared. Sharing news, or storytelling, is not new. Digital communication and the idea of integrated marketing is not a revolutionary idea. It…

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The Best in Branding and PR: Brand Names Used as Generic Terms

…apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level. While some companies have such top notch branding and marketing strategies…

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