Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market……
Read On from 5 Benefits of Having a Brand Ambassador Program
…will ensure unity across all your marketing efforts, maintaining consistency and boosting brand recognition. Building Trust and Credibility Well-thought-out visual branding can significantly impact how credible your company appears……
Read On from Understanding Visual Branding: Your Guide to Success
As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent……
Read On from SEO Tips for the Google (not provided) and Hummingbird Algorithm Updates
…your loyal customers first insight into your deals and helps generate sales through other avenues. Sellers can also earn a 10% bonus of the sales price generated by non-Amazon marketing……
Read On from Amazon Prime Day 2023: Everything You Need to Know
…feeds adds a level of reliability, trust, and curation to your marketing efforts. This emphasizes the relevance of influencer marketing and social commerce features for businesses seeking to tap into……
Read On from Holiday Shopping Trends in Q4: Insights and Analysis
…to applying this knowledge in my marketing classes. Alissa Weisman is a student at Virginia Tech University and is currently studying Marketing with a concentration in Professional Sales. Share this:……
Read On from Learning from Passion: My Intern Experience at Lotus823
…a throwback aesthetic, but as a reaction against over-optimized, over-curated content. A lot has changed since 2016. Social feeds are more algorithmic. Influencer marketing has become a standard strategy. Brand……
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
…engagement rates. Nevertheless, think about what influencers will work best for your campaign. Look at Their Followers Like any other campaign, you want to first establish your target audience….…
Read On from How to Vet Influencers: Tips and Best Practices
February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but……
Read On from The Passion Behind the Public Relations Team at lotus823
…called Brand Ambassadors. Due to their influence over a particular community, brands select these recognizable folks to amplify their message surrounding one-off campaigns or long-term programs. If you heard about……
Read On from Tips for Success: 4 Questions to Start off your Brand Ambassador Program
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
