It’s Tuesday Tunesday here at lotus823 and we all know what that means…. time to get your groove on with the latest integrated marketing musical masterpiece. Navigating the fast-moving digital……
Read On from #AgencyofRock, Vol. 2: Tuesday Tunesday Digital Dance Party
…solely with retailers can be a black hole – there is no way to communicate with customers, because it’s not really your customer. Forming an Intelligent Marketing Strategy The marketing……
…there was uproar among marketers and brands about organic reach drastically dropping. So why was it dropping? Brian Boland, Vice President of Ads Product Marketing at Facebook, took to the……
…speed and efficiency, and to remain competitive, brands must ensure they are offering the best shopping experience on their website. Reinforcing holiday content and engaging with consumers through lifestyle campaigns……
Read On from 2020 Holiday Season Market Trends: What Brands Need to Know
…most of new-age advertising. Research Your Audience The marketing world is more fragmented now than it ever was with traditional marketing tactics. With so many avenues to choose from,……
…Thought leadership is all the rage right now. Thought leadership is especially useful for any of your B2B clients and campaigns. Thought leaders are defined as “the informed opinion leaders……
…our favorite messaging to remind followers to stay at home. Gymshark Gymshark is a popular athleisure wear brand that came into the spotlight with their successful influencer marketing campaign. While……
Read On from Coronavirus Pandemic: How Brands are Responding and Giving Back
…– Overview, Best Practices and Checklists from lotus823 Integrated Marketing and Social Media Businesses are using social media as an essential tool in their integrated marketing strategies. Social media……
…growing an advertising agency designed to help companies grow and grow profitably. E-accountable was founded in 2000 and has been at the forefront of affiliate marketing. And Mike has been……
…Content Marketing Strategy from lotus823 Redesigning your website will become an essential component of your content marketing strategy that will help position your brand as a thought leader of whatever……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
