Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is……
Read On from 4 Tips on Getting to Know Your Customers Better
…brands should follow when using Instagram for marketing. Instagram itself believes so, too. In its new book “The Instagram Handbook For Brands,” Murad’s #followmeto series is one of the eleven……
…is somewhat of a veteran in the industry. As such, it is important for the marketing team or in our case, a PR and digital marketing agency, and the thought……
Read On from Growing Your Brand With PR Through Thought Leadership
…working with our PR and digital marketing teams. To see all of our posts from guest bloggers click here. If you would like to be a guest blogger for The……
Read On from A British Invasion: Learning the PR ropes at lotus823
…We’re gracious for his heartfelt blog and it was a pleasure watching him grow as a marketing professional over the past few months. </ br> Purchasing coffee for the office……
Read On from From Inventory to Innovation: My Intern Experience At lotus823
…and transformative medium – whether writing a creative piece or digital marketing content! Melissa Hunt – Senior Digital Marketing Strategist I went to school at Monmouth University. I don’t think……
Read On from Our College Years: Memories, Experiences, and Fun!
As April kicked off Q2, there were pivotal changes in social media to make the platforms healthier outlets and reduce the anxiety that many users feel as a result of……
…right audiences. This might include tactics such as: Paid social promotion of earned media placements Native content partnerships with publishers Influencer collaborations that support campaign messaging Sponsored content tied to……
Read On from Is Earned Media Enough Anymore? The Shift to Amplified PR
Over the last two decades, Google advertising has become a marketing norm and a familiar term worldwide. Coming from such a credible search engine with an expansive reach of over……
Read On from How to Drive Traffic That Converts With Google Shopping Ads
…customers and create a strong brand image. Larger companies like Coca-Cola use social media with their #shareacoke campaign. The campaign netted over 550,000 Instagram posts last year, creating huge engagement……
Read On from The Shift From Traditional to New-Age Advertising
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
