by Elaina Whelan | Sep 1, 2022 | Advertising, Digital Marketing, Public Relations, Social Media, Social Media Marketing
As summer is ending and it’s the return of back-to-school, social media platforms and search engines are adding the necessary updates to ensure a successful end to the year. Here are all the digital marketing updates and industry news from the past month you need to...
by Elaina Whelan | Dec 1, 2020 | Integrated Marketing Monthly Roundup
Throughout November, Instagram expanded its new “Guides” feature to all users, Snapchat and Google introduced educational programs for brands, and YouTube rolled out audio ads. Learn more about the latest updates in the industry roundup below! Social Media Instagram...
by Elaina Whelan | Nov 12, 2020 | Marketing
While the holidays are typically the most wonderful (and busiest) time of the year, this season raises many questions for retailers and brands. Will consumers return to in-store shopping for all of their gifting needs, or will ecommerce demands skyrocket? Most...
by Elaina Whelan | Nov 9, 2020 | E-mail Marketing
An effective email marketing strategy opens up a plethora of opportunities for maximizing brand awareness and sales for your online store. As previously discussed in our blog post, Email Marketing 101: What Your Brand Needs to Know, there are different types of...
by Elaina Whelan | Oct 29, 2020 | Integrated Marketing Monthly Roundup
Throughout October, Twitter updated its tweet creation process in Ads Manager, Amazon rolled out customized Sponsored Display ads, and Google expanded several visual search-based features. Learn more about the latest updates in the industry roundup below! Social Media...