by lotus823 | May 11, 2022 | Amazon Marketing, Best Practices, Blogs, Consumer Behavior, Digital Marketing, Marketing
Amazon has given the world easy access to essentially every product, but how can brands make themselves known among all the competitors? Amazon A+ content is a feature offered to sellers who have been approved as brand owners through the Amazon Brand Registry process,...
by lotus823 | May 5, 2022 | Best Practices, Branding, Marketing, Public Relations
Media outreach is critical for meaningful brand exposure in the target markets of your business. However, it can be overwhelming in terms of where to start, who to reach out to, and how to capture their attention. With the wide media landscape, it is important to...
by lotus823 | Apr 28, 2022 | Blogs, Content Marketing, Digital Marketing, Google Advertising, Instagram, Marketing, Social Media, Social Media Marketing, Technology
Everyday media and technology are changing. As always, it is important to stay up to date on the latest industry news to plan your marketing strategy ahead of time. Continue reading below to learn more about this month’s highlights in social media and industry...
by lotus823 | Apr 20, 2022 | Best Practices, Consumer Behavior, Content Marketing, Digital Marketing, Marketing
A conversion rate refers to the percentage of users who visit a website and convert. The action of a visitor opting into a newsletter or adding a product to their cart is considered a micro conversion. On the other hand, when a visitor makes a purchase or signs up for...
by lotus823 | Mar 31, 2022 | Advertising, Blogs, Digital Marketing, E-mail Marketing, Facebook, Facebook Advertising, Google Advertising, Instagram, Marketing, Search Engine Optimization, Social Media, Social Media Marketing, TikTok
March was no ordinary month when it came to digital marketing and industry news. Being aware of the updates and affairs occurring in the industry allows you to be best informed when making decisions that can directly affect your brand. With so many things going on in...
by lotus823 | Mar 21, 2022 | Best Practices, Blogs, Branding, Digital Marketing, Influencer Marketing, Integrated Marketing, Marketing, Small Business, Social Media, Social Media Marketing, Uncategorized
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after its release, you need a groundbreaking launch that captivates everyone’s attention. But what does it...
