by lotus823 | Sep 2, 2021 | Amazon Marketing, Best Practices, Blogs, Digital Marketing, Holiday, Integrated Marketing, Marketing, Small Business, Social Media
Is your brand’s Amazon store ready for the 2021 holiday season? The COVID-19 pandemic has drastically shifted how consumers shop and it can be expected that many consumers will turn to online stores, like Amazon, for their gift shopping this year. Ensure that your...
by lotus823 | Aug 26, 2021 | Blogs, Digital Marketing, Facebook, Google Advertising, Influencer Marketing, Instagram, Integrated Marketing, Integrated Marketing Monthly Roundup, LinkedIn, Marketing, Social Media, Social Media Marketing, TikTok
Throughout the month of August, Facebook outlined new privacy limitations for advertisements, TikTok began testing a stories feature, and Google introduced new advertising precautions. Learn more about the latest digital marketing and industry news in our monthly...
by lotus823 | Aug 16, 2021 | Advertising, Best Practices, Blogs, Branding, Business Development, CES, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Search Engine Optimization, Small Business, Social Media Marketing, Startups, Technology, Trade Shows
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event...
by lotus823 | Aug 5, 2021 | Branding, CES, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Social Media, Trade Shows
The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting both in-person and virtual exhibits in Las Vegas this January. As one of the biggest trade shows, CES...
by lotus823 | Jul 30, 2021 | Advertising, Blogs, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing, Technology
Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though. Microsoft recently launched multimedia ads, while...
by lotus823 | Jul 15, 2021 | Blogs, Branding, Digital Marketing, Facebook, Instagram, Integrated Marketing, Social Media, Social Media Marketing
Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing interaction with your followers or otherwise known as community management. It’s...
