by lotus823 | Jul 15, 2021 | Blogs, Branding, Digital Marketing, Facebook, Instagram, Integrated Marketing, Social Media, Social Media Marketing
Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing interaction with your followers or otherwise known as community management. It’s...
by lotus823 | Jul 9, 2021 | Content Marketing, Digital Marketing, Social Media, Website Design
When looking for a new product or service, consumers typically turn to a trusted search engine like Google or Bing. In fact, in just one day, it is estimated that Google receives over 5.6 billion searches. With an immense amount of competition, it’s vital for brands...
by lotus823 | Jul 1, 2021 | Amazon Marketing, Digital Marketing, Marketing, Public Relations, Technology
Throughout June, Instagram began testing desktop publishing, LinkedIn introduced “Boosted” posts, and Pinterest expanded its product display options. Social media apps weren’t the only platforms with updates in June, though. Google launched a new asset management hub...
by lotus823 | Jun 10, 2021 | Amazon Marketing, Amazon Prime Day, Best Practices, Blogs, Digital Marketing, Holiday, Small Business
Amazon’s annual savings event is quickly approaching! This year, the site is back with its summer-focused sale after COVID-19 forced last year’s event to be pushed into early fall. The annual savings event is scheduled for June 21st through June 22nd. This week, we...
by lotus823 | Jun 3, 2021 | Blogs, Branding, Business Development, Digital Marketing, Entrepreneur, Holiday, Integrated Marketing, Local Business
June marks the start of “Do It Yourself” entrepreneurs month and as an agency founded by two entrepreneurs, we know exactly what it takes to successfully start and manage your own business. To kick off the start of the month, check out our top tips for any...
by lotus823 | May 20, 2021 | Advertising, Best Practices, Blogs, Digital Marketing, Facebook, Facebook Advertising, Integrated Marketing, Marketing, Mobile, Public Relations, Social Media, Social Media Marketing
With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week, we’ve rounded up some best practices for advertising on the platform to help you get...