Tag: branding

Four Branding Elements You Must Define Before Any Launch

by lotus823 Staff

Four Branding Elements You Must Define Before Any Launch

Launching and owning a business is a dream for millions of entrepreneurs around the world. Many brands start out with humble beginnings, stemming from a small idea or passion that is then transformed into a profitable business. When taking the leap in becoming a business owner, it is crucial for you to define multiple branding…

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How Brands are Working to Become More Sustainable

by lotus823 Staff

How Brands are Working to Become More Sustainable

In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers what they want, companies of all industries are becoming more eco-conscious. Learn more about the latest environmentally friendly trends of some of our favorite brands,…

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March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help people communicate and stay connected during these unprecedented times. Learn more about the latest updates in the industry below! Social Media YouTube Rolling Out New…

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February Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

February Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

Throughout February, Snapchat and TikTok worked on launching new app features, rolling out a “swipe up to call” ad option and implementing shopping links in videos, respectively, while Pinterest introduced a new Verified Merchant Program. Learn more about the latest updates in the industry roundup below! Social Media Snapchat Launches ‘Swipe up to Call’ Ads…

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The Importance of Marketing in the Hospitality Industry

by lotus823 Staff

The Importance of Marketing in the Hospitality Industry

From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid marketing strategy. With a reported $863,000,000,000 sales in foodservice this past year, it is…

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Best Practices for PR Pitching – Q4 and Beyond

by lotus823 Staff

Best Practices for PR Pitching - Q4 and Beyond

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure…

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The Role of Thought Leaders For Your Brand

by lotus823 Staff

Thought Leaders

Thought leadership can evolve a brand, skyrocketing it to new heights, but if a carefully calculated approach is not put in place, poor thought leadership can ultimately damage a brand’s reputation. Utilizing a thought leader can result in a positive reputation and an expanded audience. The individual chosen must be able to relate to your…

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Marketing Insights into the Fast-Growing Smart Home Industry

by lotus823 Staff

Marketing Insights into the Fast-Growing Smart Home Industry

There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living in connected homes. Ironically enough, while the technology landscape is rapidly changing in time with the smart home movement, marketing professionals are evoking traditional tactics…

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This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season

by lotus823 Staff

This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season

A look at the shocking, cute, unexpected, and traditional marketing campaigns this season Each year the holiday season drives brands to develop marketing strategies that will hopefully break through the traditional sales and promotions clutter. It’s that special time of year that advertisers and marketers sometimes take risks, or stay the traditional route, to try…

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lotus823 Welcomes Addition of Knomo to Client Roster

by lotus823 Staff

lotus823 Welcomes Addition of Knomo to Client Roster

Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce a new client partnership with Knomo, a London-based brand that designs and markets stylish bags and cases that organize and protect digital accessories designed…

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The PR and Digital Marketing Roundup – July 2014

by lotus823 Staff

The PR and Digital Marketing Roundup – July 2014

July has been a month focused on branding. We’re talking personal, professional and product branding. If you missed any of this month’s PR and digital marketing news, we have it all right here….

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Roundup: My Favorite Branded Content of 2014

by lotus823 Staff

Roundup: My Favorite Branded Content of 2014

At the beginning of 2014, we became witness to some of the best content TV has had to offer from holiday promotions to the beloved SuperBowl. Just because the weather has grown warmer and we’re more incline to spend time outdoors doesn’t mean that TV hasn’t offered us some great content at the start of…

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The Best in Branding and PR: Brand Names Used as Generic Terms

by lotus823 Staff

The Best in Branding and PR: Brand Names Used as Generic Terms

In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level. While some companies have such top…

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The Best in Branding and PR: Little White Product Lies

by lotus823 Staff

The Best in Branding and PR: Little White Product Lies

A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but when done right, consumers are not only sold, but they may even apply a willing suspension of disbelief for the product’s story. And, if we…

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A Content Marketing Duel: Taco Bell vs. McDonald’s

by lotus823 Staff

All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast menu featuring such items as the A.M. Crunchwrap, Waffle Taco and Cinnabon Delights. Taco Bell has decided to launch their biggest marketing campaign yet by…

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How WhatsApp is Changing the Social Media Marketing Game

by lotus823 Staff

How WhatsApp is Changing the Social Media Marketing Game

If your marketing strategy is a one-way street, you might want to revisit the drawing board before setting another campaign to go live. It’s time to make room for another player in your marketing game. We’ve all seen the Facebook giveaways, Twitter chats and Instagram hashtag social media marketing campaigns, which are effective, but what…

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How to Kill it on Kickstarter

by lotus823 Staff

How to Kill it on Kickstarter

Looking to launch a crowdfunding campaign? Look before you leap. These days there seems to be a plethora of crowdfunding sites that will make your dream a reality. And, when you think you have a stellar concept, it’s easy to get excited and get ahead of yourself. Your dreams really can come true. Keyword: can….

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New Year, New You: The Perfect Content Marketing Opportunity

by lotus823 Staff

New Year, New You: The Perfect Content Marketing Opportunity

Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their brand as a means to start fresh. After weeks of holiday stress, eating deliciously unhealthy foods and possibly traveling, consumers usually want to invest in…

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