How to Explain Integrated Marketing to Your Grandma
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I...
Mix It Up: Newsworthy and Laugh-worthy Sources
Working at an integrated marketing agency, part of my daily ritual, along with meetings and the fattening treats my co-workers force feed me (who am I kidding), is to check...
3 Tips for Advertising on Social Media Effectively
Social media has refined itself in its tenure as a modern powerhouse, a lynchpin almost, in modern advertising. A business that does not incorporate social media is laughable in this...
Integrated Marketing Monthly Roundup – October 2013
Welcome to the integrated marketing monthly roundup! In October, lotus823 brought you lots of treats. By treats, we mean tips, tools and even music to help you power through your...
The Art of Marketing with Perrier and Andy Warhol
In life there are two things I am quite passionate about and intrigued by: marketing and art. And so, in my mind, when those two facets of life come together,...
#AgencyOfRock Vol. 3, Monster Mashup Halloween Mix
Halloween has crept up on us again. Our office is now filled with copious amounts of candy, pumpkins, and costumes. This is the perfect time of year to showcase your...
Top 5 Data Tools For Your Integrated Marketing Team
“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to...
Apples to Apples
As an integrated marketing agency, my team and I need to consistently be thinking of fresh ideas, fresh like a delicious fall-time apple. In the spirit of fall apple picking,...
From List Building to CES Marketing: Biggest Misconceptions About PR
One day as I sat at my desk catching up on the latest industry news, I came across an article on Ragan’s PR Daily titled “PR ranked no. 7 on...
Combatting PR Stress The Lotus Way
Let’s face it, we all get stressed at work but some of us just handle it better than others. At lotus823, we are all perfectionists so we often bring stress...
