Pinterest, the language of pop pins and pleasant pictures, is an amazing tool if you use it the right way, and most companies don’t. Why, you may ask? It develops its own momentum in a very accelerated way if you tap into things intrinsically “Pinteresty,” and if you don’t your pins sit and go nowhere,…
Read On from 3 Tips For Developing a Pinterest Marketing Strategy
With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization (SEO). Although Google (or any other search engine) won’t share their secret sauce to high website rankings, with an understanding of the basics and following…
Read On from Learning From Lisa: The Basics of Search Engine Optimization
Short Answer: (Almost) Everything I have long held the belief that one can’t simply appreciate a hard day’s work unless he or she has worked in the service industry. Whether you’re a waiter/waitress, bartender, or bus person, being on the front lines of a service job can make you appreciate the many nuances of a…
Read On from What the Service Industry Has Taught Me About Marketing
After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but also about “Spirit Junkie” Gabrielle Bernstein and her positive affirmations. Us sass monsters out there try to toughen up before reaching for these affirmations but it’s…
Read On from How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein
Consider this an integrated marketing test of self. How would you describe yourself in one word? I’ll go first. Here’s my one word self description: See…describing yourself in one word is easy. Now it’s your turn! Use only one word to describe yourself in a comment below! Ready, set, GO… …
Statistics show that 90% of organizations have social media profiles. If you are part of the 10% failing to have a social media presence for your organization, this can put you at a significant disadvantage. However, there is a difference between participation and actually achieving social media success. Check out our social media best practices…
As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven through all of them – the need to build and nurture relationships. According to Jeff Haden, writer of the Owner’s Manual column for Inc., “Real…
Read On from How to Build Your Relationships Through the Right Channels
We recently met with Vine celebrity Matty Cox to get an insider’s perspective on the potential for video apps and what barriers people have been breaking through 6-second video clips. Innovative social media content is essential to any brand, so who better to talk to than a guy averaging 350 new followers a day? Matty…
Read On from Vine Celebrity, Matty Cox, Sits Down For an Exclusive Interview with lotus823
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms available today (check out my last post on the many platforms to use for video marketing, the latest social media craze). With the birth of…
Read On from Marketing Lessons to Learn from the Royal Family
I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the SEO specialists passed around convoluted keyword reports at the end of every department meeting that wasn’t really digested but anyone who was actually developing the…
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
