While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I told her your sister is a lawyer and you’re in public relations, but I have no idea what you do…” We have had this conversation…
Read On from How to Explain Integrated Marketing to Your Grandma
Working at an integrated marketing agency, part of my daily ritual, along with meetings and the fattening treats my co-workers force feed me (who am I kidding), is to check in on my favorite blogs, social media sites, and news websites. Whoever said, “work needs to be strictly business” clearly hasn’t worked at a fun…
Social media has refined itself in its tenure as a modern powerhouse, a lynchpin almost, in modern advertising. A business that does not incorporate social media is laughable in this day and age. But, since everyone is a player, there’s more to it than the basics we’ve grown accustomed to. In integrated marketing, it’s important…
Read On from 3 Tips for Advertising on Social Media Effectively
Welcome to the integrated marketing monthly roundup! In October, lotus823 brought you lots of treats. By treats, we mean tips, tools and even music to help you power through your workday. #TBT Special: When Social Media Was Just ICQ and AIM By: Erin Cunningham When someone says social media, we think Facebook, Twitter, etc. If…
Read On from Integrated Marketing Monthly Roundup – October 2013
In life there are two things I am quite passionate about and intrigued by: marketing and art. And so, in my mind, when those two facets of life come together, magic happens! With that said, one can imagine my excitement when seeing Andy Warhol-inspired labels on Perrier bottles this year, in stores everywhere and beyond….
Read On from The Art of Marketing with Perrier and Andy Warhol
Halloween has crept up on us again. Our office is now filled with copious amounts of candy, pumpkins, and costumes. This is the perfect time of year to showcase your imagination. Our integrated marketing agency is bustling with out-of-the-box thinkers who are passionate about what they do. Talent is never stifled here; a credit to…
Read On from #AgencyOfRock Vol. 3, Monster Mashup Halloween Mix
“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to pull as much data from each channel that is physically possible before making strategic decisions in marketing a brand. While data is key in integrated…
Read On from Top 5 Data Tools For Your Integrated Marketing Team
As an integrated marketing agency, my team and I need to consistently be thinking of fresh ideas, fresh like a delicious fall-time apple. In the spirit of fall apple picking, let me break down for you how the best attributes of lotus823 can be compared to our favorite fall snack. I’ll begin from the inside…
One day as I sat at my desk catching up on the latest industry news, I came across an article on Ragan’s PR Daily titled “PR ranked no. 7 on list of most confusing professions”. I laughed. Immediately, I thought of my dad. No matter how many times I try to explain what I do,…
Read On from From List Building to CES Marketing: Biggest Misconceptions About PR
Let’s face it, we all get stressed at work but some of us just handle it better than others. At lotus823, we are all perfectionists so we often bring stress on ourselves when managing our PR campaigns. However, we always know how to add a little fun to our workday and keep our stress levels…
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
