The nature of our world tends toward complexity. The lines blur between the myriad media platforms we work with daily. In marketing, lines are intentionally blurred. The mixture is what...
#AgencyofRock, Vol. 2: Tuesday Tunesday Digital Dance Party
It’s Tuesday Tunesday here at lotus823 and we all know what that means…. time to get your groove on with the latest integrated marketing musical masterpiece. Navigating the fast-moving digital...
lotus823 Wants to be Your Integrated Marketing AOR: Agency of Rock
Music is a big source of motivation for lotus823. Day in and day out, we always have tunes blasting from our office sound system and we think it’s time to...
Integrated Marketing Monthly Roundup – September 2013
Another month has past us and if you have missed some of our recent blogs, no need to worry. We are back with our integrated marketing monthly roundup! Here’s a...
#TBT Special: When Social Media Was Just ICQ and AIM
Instant messaging truly was the first form of “social media” by connecting people in a way that we thought was never possible. When it first became available to anyone with...
Ensuring and Improving Brand Customer Loyalty Like Birchbox
First and foremost, lets define what customer loyalty actually is. According to Business Broadway Editor, Bob Hays, “Customer loyalty is the degree to which customers experience positive feelings for and...
Taco Bell: Serving Up the Spiciest Social Media Marketing This Side of the Rio Grande
Food preferences aside (I love t-bell), we can all agree on one thing about Taco Bell: they own social media. Let’s look at how they are achieving social bliss with...
How To Remove Your Brand’s Halo
It’s one week after a shopping trip and I realized I’ve used nearly an entire bottle of conditioner… and consumed nearly an entire jar of fig jam. Clearly, these things...
Staying Ahead With Video Marketing: 3 Tips for a Vine
Vine is exciting, hilarious, and occasionally avant-garde, making it a powerful addition to the social media sphere. It can be your vehicle to rapid-fire visibility and artistic expression of your...
Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet
Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos....