As consumers we’re over stimulated every day with images, either entertaining or for marketing, but often they’re both. There’s a constant struggle in the integrated marketing world to be the first and to get your stories to go viral. The best viral stories have boosted brands, TV shows, celebrities, and even social channels. They all…
Read On from Our Favorite Integrated Marketing Campaigns That Went Viral
The marketing agency will support the brand’s communication needs, helping to increase online visibility and amplify brand awareness TINTON FALLS, N.J. – August 12, 2013 – lotus823, an integrated marketing agency based in New Jersey, is proud to announce the addition of sound equipment giant, Audio-Technica U.S., Inc. lotus823’s SEO and social media strategy with…
Creativity is a beautiful thing and when you’re on, you…are…on! But, when your mind hits a wall and you can’t think of a single creative marketing idea if your life depended on it, and even worse, you need multiple creative ideas NOW and can’t hook even one, don’t let panic set in immediately. There are…
Looking for an internship? Well, you’re not alone. Interning during your college career can help you gain the skills and experience necessary to succeed in your field of study. And, many students are eager for an opportunity to work alongside professionals and obtain real-world insight. So, we have compiled five tips to help you increase…
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Welcome to the integrated marketing monthly roundup where we cover everything you need to know in public relations, social media and search engine marketing. This month introduces an infographic, social media management tips, the future of SEO, and an Internet celebrity on the rise. Marketing Agency Lifehacks: How To Put Your Best Foot Forward in…
Read On from Integrated Marketing Monthly Roundup – August 2013
Pinterest, the language of pop pins and pleasant pictures, is an amazing tool if you use it the right way, and most companies don’t. Why, you may ask? It develops its own momentum in a very accelerated way if you tap into things intrinsically “Pinteresty,” and if you don’t your pins sit and go nowhere,…
Read On from 3 Tips For Developing a Pinterest Marketing Strategy
With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization (SEO). Although Google (or any other search engine) won’t share their secret sauce to high website rankings, with an understanding of the basics and following…
Read On from Learning From Lisa: The Basics of Search Engine Optimization
Short Answer: (Almost) Everything I have long held the belief that one can’t simply appreciate a hard day’s work unless he or she has worked in the service industry. Whether you’re a waiter/waitress, bartender, or bus person, being on the front lines of a service job can make you appreciate the many nuances of a…
Read On from What the Service Industry Has Taught Me About Marketing
After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but also about “Spirit Junkie” Gabrielle Bernstein and her positive affirmations. Us sass monsters out there try to toughen up before reaching for these affirmations but it’s…
Read On from How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein
Consider this an integrated marketing test of self. How would you describe yourself in one word? I’ll go first. Here’s my one word self description: See…describing yourself in one word is easy. Now it’s your turn! Use only one word to describe yourself in a comment below! Ready, set, GO… …
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
