Let’s face it – everyone is exposed to stress at one point or another at work. Whether it’s preparing for a big meeting or working with tight deadlines, we are all eventually put into a position where the pressure is on. November and December are particularly busy months at our integrated marketing agency as we’re…
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few of our favorite things….
Read On from What We Learned in the Month of November – Integrated Marketing Monthly Roundup
This past month, HubShout hosted a special panel discussion on how to measure search engine optimization strategies after the encrypted search changes by Google. It was an honor to join the discussion alongside HubShout’s CEO Chad Hill, SEO Technician Collin Jarman from Click Optimize and Brett Snyder who is Director of SEO at Nebo. Here…
Read On from A HubShout Panel Discussion on SEO Campaigns After Encrypted Search
FACT: “every day people Pin about 1.5 million places, and there are more than 750 million Pins of these destinations on Pinterest.” (Oh, How Pinteresting). On November 20, Pinterest introduced their latest type of Rich Pin: the Place Pin. Place Pins let Pinterest users, consumers and businesses map what they’re interested in, no matter where they…
Read On from How-To Use Pinterest Place Pins for Geo-Targeted Social Media Marketing Campaigns
Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. The livelihood of shopkeepers and storeowners depends on one important factor: getting people in their stores to purchase whatever product or service it is that they sell….
Read On from Location-Based Marketing: Getting Physical with Foursquare
We are excited to announce that Katie Foley has been promoted to Director of Client Relations. David Hernandez, Co-Founder and Managing Partner stated, “Katie’s creative acumen coupled with her strategic approach to our clients’ brands has been, and continues to be, an enormous asset benefiting our clients and the outstanding results our agency consistently delivers…
Read On from lotus823 Announces Katie Foley’s New Role as Director of Client Relations
![[Download New Guide] Google+ Hangouts Best Practices](https://lotus823.com/wp-content/uploads/2013/11/photo-1529612700005-e35377bf1415-1024x683.jpeg)
If you’re an avid follower of lotus823, you know that we are social media lovers. After all, there are so many digital platforms you can use to promote yourself and your brand, so why not take advantage of them? Do you consider yourself an industry leader? Do you have great insights you want to share…
Read On from [Download New Guide] Google+ Hangouts Best Practices
As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent Google update that is making waves at our digital marketing agency is the rapidly increasing (not provided) statistic in Google Analytics data. This means that…
Read On from SEO Tips for the Google (not provided) and Hummingbird Algorithm Updates
Moz, a leading resource when it comes to all things SEO, released their biennial Search Engine Ranking Factors data. This time around, Moz provides us with enhanced results of its studies and surveys, given the extra real-world correlation data derived from the examination of over 17,000 keyword search results by Dr. Matt Peters, the in-house scientist at…
Read On from Moz Unveils the Future of Search with Release of 2013 Search Engine Ranking Factors
Trade show marketing and live-event support is an important service provided by integrated marketing agencies like lotus823. Providing onsite event marketing support not only contributes to the overall success of a campaign, it strengthens the client-agency relationship. I was recently afforded the opportunity to support a client onsite at an industry trade show. This was…
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
