We are excited to announce that Katie Foley has been promoted to Director of Client Relations. David Hernandez, Co-Founder and Managing Partner stated, “Katie’s creative acumen coupled with her strategic approach to our clients’ brands has been, and continues to be, an enormous asset benefiting our clients and the outstanding results our agency consistently delivers…
Read On from lotus823 Announces Katie Foley’s New Role as Director of Client Relations
![[Download New Guide] Google+ Hangouts Best Practices](https://lotus823.com/wp-content/uploads/2013/11/photo-1529612700005-e35377bf1415-1024x683.jpeg)
If you’re an avid follower of lotus823, you know that we are social media lovers. After all, there are so many digital platforms you can use to promote yourself and your brand, so why not take advantage of them? Do you consider yourself an industry leader? Do you have great insights you want to share…
Read On from [Download New Guide] Google+ Hangouts Best Practices
As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent Google update that is making waves at our digital marketing agency is the rapidly increasing (not provided) statistic in Google Analytics data. This means that…
Read On from SEO Tips for the Google (not provided) and Hummingbird Algorithm Updates
Moz, a leading resource when it comes to all things SEO, released their biennial Search Engine Ranking Factors data. This time around, Moz provides us with enhanced results of its studies and surveys, given the extra real-world correlation data derived from the examination of over 17,000 keyword search results by Dr. Matt Peters, the in-house scientist at…
Read On from Moz Unveils the Future of Search with Release of 2013 Search Engine Ranking Factors
Trade show marketing and live-event support is an important service provided by integrated marketing agencies like lotus823. Providing onsite event marketing support not only contributes to the overall success of a campaign, it strengthens the client-agency relationship. I was recently afforded the opportunity to support a client onsite at an industry trade show. This was…
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career in…
Read On from Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
We are now in the home stretch of the holiday season and many people are already scouring leaked Black Friday ads and making their shopping plans. For me, it’s always a dilemma about what I should give to my family and friends. Of course the holidays are not all about the gifts, but seeing the…
Read On from Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I told her your sister is a lawyer and you’re in public relations, but I have no idea what you do…” We have had this conversation…
Read On from How to Explain Integrated Marketing to Your Grandma
Working at an integrated marketing agency, part of my daily ritual, along with meetings and the fattening treats my co-workers force feed me (who am I kidding), is to check in on my favorite blogs, social media sites, and news websites. Whoever said, “work needs to be strictly business” clearly hasn’t worked at a fun…
Social media has refined itself in its tenure as a modern powerhouse, a lynchpin almost, in modern advertising. A business that does not incorporate social media is laughable in this day and age. But, since everyone is a player, there’s more to it than the basics we’ve grown accustomed to. In integrated marketing, it’s important…
Read On from 3 Tips for Advertising on Social Media Effectively
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
