by lotus823 | Sep 23, 2022 | Best Practices, Crisis Marketing, Marketing, Public Relations, Small Business, Uncategorized
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it may be facing. In the pre-crisis stage, crisis communication involves...
by lotus823 | Jul 13, 2022 | Advertising, Best Practices, Digital Marketing, Google Advertising, Marketing, Uncategorized
For those who want to grow their businesses and reach out to a wider audience, Google Display ads are a great solution. With a collection of over 200 million sites, apps, and videos where Google ads can appear and a network reaching 90% of global internet users,...
by lotus823 | May 17, 2022 | Advertising, Blogs, Consumer Behavior, Digital Marketing, Google Advertising, Marketing, Uncategorized
With over a billion Google searches per day, it’s important to have a solid Google Search campaign in order to reach the right audience at the right time. If you’re just getting started, check out our Google Advertising 101 blog post. If you’re ready to launch your...
by lotus823 | Mar 21, 2022 | Best Practices, Blogs, Branding, Digital Marketing, Influencer Marketing, Integrated Marketing, Marketing, Small Business, Social Media, Social Media Marketing, Uncategorized
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after its release, you need a groundbreaking launch that captivates everyone’s attention. But what does it...
by lotus823 | Feb 2, 2022 | Advertising, Blogs, Branding, Digital Marketing, Influencer Marketing, Instagram, Integrated Marketing Monthly Roundup, Marketing, Pinterest, Public Relations, Search Engine Marketing, Social Media, Social Media Marketing, TikTok, Twitter, Uncategorized
Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs ongoing in the industry, we want to keep you as informed as possible to enable you...
by lotus823 | Jan 18, 2022 | Blogs, Custom Research, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Search Engine Optimization, Social Media, Social Media Marketing, Technology, Uncategorized
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market research, data is gathered and analyzed to learn and better understand a...
