by lotus823 | Oct 13, 2022 | Best Practices, Blogs, Branding, Company Culture, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Social Media
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today’s market, finding your target audience is the foundation of...
by lotus823 | Oct 6, 2022 | Blogs, Company Culture, Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Media Training, Public Relations
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an interview, and far more have never worked with the media. Talking to the media is a great...
by lotus823 | Jul 28, 2022 | Advertising, Best Practices, Branding, Content Marketing, Digital Marketing, Integrated Marketing, Local Business, Public Relations, Small Business, Social Media, Social Media Marketing
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit, content calendar, brainstorm session, or just general input, continue reading to see how hiring a...
by lotus823 | Apr 6, 2022 | Advertising, Best Practices, Consumer Behavior, Content Marketing, Digital Marketing, Instagram, Integrated Marketing, Social Media, Social Media Marketing
You have probably heard people say that trust is a vital component of relationships. Building successful relationships aren’t just important with friends and family, but also for businesses. And the relationship between a brand and its consumer base is one of the most...
by lotus823 | Mar 21, 2022 | Best Practices, Blogs, Branding, Digital Marketing, Influencer Marketing, Integrated Marketing, Marketing, Small Business, Social Media, Social Media Marketing, Uncategorized
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after its release, you need a groundbreaking launch that captivates everyone’s attention. But what does it...
by lotus823 | Mar 16, 2022 | Advertising, Blogs, Conference, Digital Marketing, Entrepreneur, IH+HS, Inspired Home Show, Instagram, Integrated Marketing, Marketing, Public Relations, Small Business, Social Media, Startups, sustainability, Technology, Trade Shows
Following a two-year hiatus due to the coronavirus pandemic, The Inspired Home Show returned in-person to Chicago’s McCormick Place on March 5-7, 2022. Formerly known as the International Home and Housewares Show, which has been sponsored by the International...
