by lotus823 | Jun 3, 2021 | Blogs, Branding, Business Development, Digital Marketing, Entrepreneur, Holiday, Integrated Marketing, Local Business
June marks the start of “Do It Yourself” entrepreneurs month and as an agency founded by two entrepreneurs, we know exactly what it takes to successfully start and manage your own business. To kick off the start of the month, check out our top tips for any...
by lotus823 | May 20, 2021 | Advertising, Best Practices, Blogs, Digital Marketing, Facebook, Facebook Advertising, Integrated Marketing, Marketing, Mobile, Public Relations, Social Media, Social Media Marketing
With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week, we’ve rounded up some best practices for advertising on the platform to help you get...
by lotus823 | Apr 21, 2021 | Advertising, Blogs, brand spotlight, Company Culture, Digital Marketing, Integrated Marketing, sustainability
With concerns for the environment at a high, consumers are beginning to shift their personal values and are actively choosing brands and products that align with their sustainable mindset. As sustainability becomes widespread, it is important for brands to understand...
by Elaina Whelan | Jun 8, 2020 | Case Study Spotlight, Integrated Marketing
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media...
![The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]](https://lotus823.com/wp-content/uploads/2020/04/Strategy.png)
by lotus823 | Apr 15, 2020 | Integrated Marketing, Marketing
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able...
by lotus823 | Nov 14, 2018 | Best Practices, Integrated Marketing, Marketing, Public Relations
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it...
