by lotus823 | Dec 1, 2015 | Digital Marketing, Experiential Marketing, Hispanic Marketing, Public Relations
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners, we’re pausing for a moment to take a look back on the stats, news, and...
by lotus823 | Nov 16, 2015 | Advertising, Digital Marketing, Social Media
As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with various forms of social media, including Facebook,...
by lotus823 | Nov 2, 2015 | Business Development, Digital Marketing
While there’s a chill in the air, things are heating up at lotus823! October was a thrilling month for our marketing mavens with the addition of clients, colleagues and awards. In case you missed it (we forgive you!), here is October’s Digital Marketing Roundup....
by lotus823 | Oct 7, 2015 | Digital Marketing, Holiday, Social Media
Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks were putting on sunblock, I was planning for the biggest selling season of the...
by lotus823 | Jun 1, 2015 | Blogs, Digital Marketing, Facebook Advertising, Public Relations, Social Media
Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights that social media provides us and keeping up with the latest trends is something we...
by lotus823 | May 28, 2015 | Advertising, Best Practices, Digital Marketing, Facebook, Facebook Advertising
Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam: Facebook Page Organic Reach (2007 – 2015) I’m not one...
