While there’s a chill in the air, things are heating up at lotus823! October was a thrilling month for our marketing mavens with the addition of clients, colleagues and awards. In case you missed it (we forgive you!), here is October’s Digital Marketing Roundup.

lotus823 Adds to its Growing Portfolio

We’re so proud to continuously grow our client roaster! With two new clients in different spaces, we’re excited to grow our portfolio and warmly welcome them to the agency!

Increasing Holiday Sales

The holidays will be here in the blink of an eye, but for an integrated communications agency, they’re already here! It’s important that your strategy and messaging for holiday campaigns are complete, ready to go live, and will grab your customers’ attention. Not sure how you’re going to do that? Check out some of our tips for driving attention to your brand to increase your holiday sales.

Social Media and Presidential Campaigns

The 2016 Presidential Campaigns are in full swing and can now be seen in more places than just your TV. Obviously, with any campaign, you want to reach your maximum potential audience – so why not take it to social media?

In the past, Presidential candidates were limited to Facebook and Twitter. Today, you’re able to follow most of the candidates on Snapchat and Instagram, too! Which candidate are you following on social media?

Welcome to the Team!

As our portfolio expands, so does our team. We’re delighted to have welcomed Brian Herlihy, our Vice President of Business Development, to lotus823. With over 20 years of experience, including experiential events and Hispanic marketing, we’re looking forward to the future!

Making Real Connections through Digital

So, you have a prospective new client and it’s time to do some research. It is extremely important that you have a strategy in place while conducting your research and turning it into a solid plan for moving forward with the client.

At lotus823, we use several different resources for researching brand prospects, but there are three that we turn to almost instantly.

Best in Show!

As you may have heard, we’ve been recognized for our digital marketing efforts in The Jersey Shore Public Relations and Advertising Association’s 40th Annual JASPER Awards! In addition to winning four awards, lotus823 was named Best in Show. The excitement in our office still hasn’t subsided!

Congrats to all of the winners this year and thank you to the JSPRAA for having us!

Is there a topic we didn’t cover in October? Do you have any questions for us? Just reach out! Leave a comment below or tweet @lotus823 to connect with us.

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