This past month we have seen updates on social media and in the digital marketing industry that will assist many companies in creating more brand exposure. Continue reading below to learn how these updates can have an impact on your business! Social Media Updates YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce…
Read On from May Highlights: Digital Marketing & Industry News
Although the month may have been shorter, February is following the momentum that started the new year strong with plenty of interesting updates and affairs occurring in the industry. We want your brand to have the information it needs to be able to take charge of the decisions that matter most, so we have compiled…
Read On from February Highlights: Digital Marketing & Industry News
Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs ongoing in the industry, we want to keep you as informed as possible to enable you to make the best decisions for your brand. Keep…
Read On from January Highlights: Digital Marketing & Industry News
For over 10 years, we have continued to exceed clients’ expectations in a multitude of industries. One recent example of our work in the music and audio industry is our partnership with Mackie. Through an integrated public relations, influencer marketing, and social media advertising strategy, our team was able to significantly increase Mackie’s brand and…
From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social media marketing spin on March Madness, Instagram increased the number of people who can partake in a Live stream, and TikTok took on new efforts…
From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark life’s important moments. With privacy settings, it’s simple to keep these posts from reaching anyone outside of your select friend group. Some people even go…
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space this month. Let’s take a look back at some of the topics we thought were relevant in March: What is Newsjacking? While you may not…
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending topics to generate attention and boost brand exposure. It sounds…
Read On from What is Newsjacking? The Good, the Bad and the Ugly
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA from mainstream news to social media. Due to the amount of negative attention the football organization received, major sponsors such as Castrol, Sony, Johnson &…
Read On from The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion
The landscape of the ’24 Hour News Cycle’ changed forever when social media came to be. Traditional news reporting outlets are quickly losing ground to the convenience and immediacy of social media in our always-connected world. World news – whether it’s good, bad, or ugly, can be disseminated in a matter of minutes with the…
Read On from How Social Media Disrupted the 24-Hour News Cycle
Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend? I can’t help but to look at this issue from both perspectives. Coming from a consumer’s perspective, I sometimes find myself thinking “Uhm…so how is…
Read On from Social Media + Pop Culture – A Total #Win or #Fail?
“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over the past couple months, the social media networks that we’ve grown to love and obsessively post on, have all been updated or have acquired a…
Read On from Social Media Networks and The Craze of Private Messaging
Those of us tuned into DiGiorno’s Twitter feed during NBC’s live showing of The Sound of Music were treated to a slice of social media bliss. DiGiorno’s sardonic, accusatory, and just plain crazy meditations on pizza- pizza as it relates (loosely) to love and family during wartime in Europe- were delightful. It was out of…
Read On from DiGiorno’s Twitter Feed Showcases Brilliant Social Media Marketing
Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos. Everything is either a headline or a punch line, now, and it all happens quickly. If you want to continue to affect change on the…
Read On from Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet
Creativity is a beautiful thing and when you’re on, you…are…on! But, when your mind hits a wall and you can’t think of a single creative marketing idea if your life depended on it, and even worse, you need multiple creative ideas NOW and can’t hook even one, don’t let panic set in immediately. There are…
Pinterest Positivity. Indulge in some Monday-oriented quotes from Pinterest. You’ll come across gems such as this: Quote it Out. Are you the type that simply loves a good old plain text quote? We got you: For your Facebook page: Dear Monday, Thanks for having the word “mon” in you. That’s French for “mine,” in case…
Read On from Monday Mantras from an Integrated Marketer’s Perspective
Twitter is a great platform for a number of things. It can be used to advertise, to communicate with people you normally couldn’t talk to, or can even be used as a public journal (“Dear world, I woke up today! #noonecares”). Twitter is everywhere and more and more people are using it every day. The…
Read On from 3 Twitter Security Tips to Keep Your Account Secure
Opportunistic social media moments happen everyday… but when they happen during the biggest football game of the year, social media history is made. For reasons not known just yet, a massive power outage meant 35 minutes of near-darkness at the New Orleans Superdome during the epic showdown between the Baltimore Ravens and the San Francisco…
Read On from Social Media Lit Up During Super Bowl XLVII Power Outage
Just when it seemed Twitter couldn’t get any more popular, the unthinkable happens: the Pope created his own Twitter handle. The Vatican announced that Pope Benedict XVI would begin posting messages on his Twitter handle, @pontifex. The pope is accepting questions under the hashtag, #askpontifex, and will begin answering as early as December 12 (according…
Twitter is a great platform to help promote, connect and brand any business. Every day, more and more companies are signing up for Twitter to help engage with the millions of people who use it every day to connect, share and explore. There are many advantages when it comes to having a twitter for your…
Addiction is defined as “to occupy or involve in something habitually or compulsively.” It’s difficult to find somebody nowadays who doesn’t have a Twitter or Facebook. Most people are connected to social media in one way or another. Many people are emotionally invested in social media websites. It has become an extension of their social…
“Hang on a second; I just have to finish writing this Tweet really quick.” Do you or someone you know utter these sentences frequently? If you do, it could be a sign that you are addicted to social media, and you are certainly not alone. Recent studies show that social media is addictive by nature….
Tim Tebow has been generating a lot of buzz throughout this 2011-2012 NFL season. Yes, he led the Denver Broncos to the first and second rounds of playoffs; however, most of the buzz created by Tebow was from his move of getting on one knee and starting to pray, despite what was going on around…
Twitter just recently updated its appearance on its website, mobile apps, and social media integrator. What’s New? Twitter has been reorganized into four categories, both on the website and mobile apps. Home: Your feed will be more consistent across platforms, be able to view photos and videos right in the tweet instead of a side…
Today, Twitter announced brand pages and introduced a major redesign. The brand pages will let “brands” customize their headers to make their logo and tagline more prominent. Another feature for brand pages will be to keep a particular tweet on the top of the timeline. The top tweet will also auto-expand to show embedded photos…
lotus823 understands the importance of social media sites today. However, have you ever stopped to think how social media could be affecting your job hunt? A study released on PR Daily showed that 70 percent of hiring companies have rejected potential employees due to content on their personal social media sites. Companies listed reasons for…
Businesses owners, Google asks that you wait until Google Plus business pages are officially launched later this year prior to making company pages, and please don’t create private Google Plus accounts for your brand. Nevertheless, there’s no time like the present to start to learn about Google+. WHY? Well Then Why Social Media at All?…
Read On from The Why of Google Plus For Businesses (or Google+, if you prefer symbols)
Social media channels and all they have to offer are becoming essential tools for businesses to leverage. From connecting with customers on the consumer level to networking with influential individuals in one’s industry, social media sites are giving businesses the power to engage like never before. Both small and large businesses alike, are taking advantage…
Read On from Intro to Social Media for Business – Get Acquainted
It Only Takes Minutes to Start Multiplying Your Fan Base – Follow Along… What do the yellow brick road, your heart, and a leader all have in common? They all have followers! So does Twitter – one of the most popular social media sites of the current media age. Twitter is the fastest and easiest…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
