by lotus823 | Apr 20, 2022 | Best Practices, Consumer Behavior, Content Marketing, Digital Marketing, Marketing
A conversion rate refers to the percentage of users who visit a website and convert. The action of a visitor opting into a newsletter or adding a product to their cart is considered a micro conversion. On the other hand, when a visitor makes a purchase or signs up for...
by lotus823 | Apr 6, 2022 | Advertising, Best Practices, Consumer Behavior, Content Marketing, Digital Marketing, Instagram, Integrated Marketing, Social Media, Social Media Marketing
You have probably heard people say that trust is a vital component of relationships. Building successful relationships aren’t just important with friends and family, but also for businesses. And the relationship between a brand and its consumer base is one of the most...
by lotus823 | Mar 31, 2022 | Advertising, Blogs, Digital Marketing, E-mail Marketing, Facebook, Facebook Advertising, Google Advertising, Instagram, Marketing, Search Engine Optimization, Social Media, Social Media Marketing, TikTok
March was no ordinary month when it came to digital marketing and industry news. Being aware of the updates and affairs occurring in the industry allows you to be best informed when making decisions that can directly affect your brand. With so many things going on in...
by lotus823 | Mar 21, 2022 | Best Practices, Blogs, Branding, Digital Marketing, Influencer Marketing, Integrated Marketing, Marketing, Small Business, Social Media, Social Media Marketing, Uncategorized
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after its release, you need a groundbreaking launch that captivates everyone’s attention. But what does it...
by lotus823 | Mar 16, 2022 | Advertising, Blogs, Conference, Digital Marketing, Entrepreneur, IH+HS, Inspired Home Show, Instagram, Integrated Marketing, Marketing, Public Relations, Small Business, Social Media, Startups, sustainability, Technology, Trade Shows
Following a two-year hiatus due to the coronavirus pandemic, The Inspired Home Show returned in-person to Chicago’s McCormick Place on March 5-7, 2022. Formerly known as the International Home and Housewares Show, which has been sponsored by the International...
