When looking for a new product or service, consumers typically turn to a trusted search engine like Google or Bing. In fact, in just one day, it is estimated that Google receives over 5.6 billion searches. With an immense amount of competition, it’s vital for brands to optimize their website, including their content with up-to-date…
There are many different steps digital marketers can take to create a website that drives browsers to perform an action. Whether it is inquiring about a service, completing a web form, making a purchase, or subscribing to an email newsletter, a visit to a brand’s website can be converted to an action or goal. To…
Read On from A Crash Course in Conversion Rate Optimization Marketing
“You can’t really know where you are going until you know where you have been.” – Maya Angelou. For the month of April, our team took a look at the history of digital marketing and public relations, to get a better understanding of where each industry is headed. Take a look at how the PR…
Search Engine Optimization (SEO) is one of the many marketing terms thrown around regularly as a “need-to-have” for your website, but what is it really? Why is it so necessary? And where did it come from? To answer those questions we need to take a look at the big picture and go back almost 30 years….
![Our Summer of Digital Marketing News [Roundup]](https://lotus823.com/wp-content/uploads/2015/09/photo-1517605817225-1a38c494d974-1024x683.jpeg)
Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve had your share of crazy busy work weeks, too. So, today we’re bringing you our recap of summer – content marketing genius, the importance of…
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when they hear the word “dentist.” And, although I do fall…
Read On from SEO 101 for PR Pros: Understanding the Impact of Your Media Results
At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This fallacy can do major damage to your organic marketing. In reality, SEO and social media work in sync to help your brand acquire customers and…
Read On from 4 Ways to Improve Organic Marketing with SEO and Social
Each year March marks the beginning of the spring season… on the calendar at least. We still saw snow here in Jersey – which isn’t a first for our crazy northeast weather forecast. At lotus823, though, we did see some firsts. Beth went to her first DSE tradeshow, St. Bernards charged your phone at SXSW…
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public relations and SEO are very different. PR’s are hustlers, wordsmiths, and master communicators. SEO’s are technicians, tinkerers, and problem solvers. In the past, I’ve written…
We previously provided tips for launching a crowdfunding campaign, but getting the funding your project desires is only half the battle. What happens during the process and once you get backing will impact the public’s perception on the project and, in turn, your company. Best Practices for Your Crowdfunding Campaign 1. Market Your Project One…
So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably asking yourself, “How do I get the…
Read On from The List of PR and Digital Marketing Essentials for Tech Startups
Redesigning a website is an opportunity for a brand to upgrade the aesthetic and functionally of its home on the web. A redesign gives SEO’s a chance to ‘look under the hood’ and retool a site’s SEO qualities. A website redesign is not simply about updated visuals and cool graphics – it’s an opportunity to…
If you didn’t read part one, I talked about the “foundation” (the meta data) and “curb appeal” (visual and text elements) of your homepage. In this part, I’ll explain another important way your homepage propels your website. For your reference, here’s another snapshot of the lotus823 homepage. Entryway/Foyer When you open the door to a…
Your homepage is the epicenter of your online presence, so let’s figure out how to shake things up with it. It’s often the most trafficked page on your entire website and your first chance at impressing your customer, so honing your homepage is a key step to implementing a digital marketing strategy. Here is a…
Read On from Make Your Homepage Feel Like Home: User-Friendly and SEO Tips
Search Engine Optimization (SEO) is overall a basic concept. It’s the act of ensuring that your web properties can be found by search engines, such as Google. But that’s just the tip of the iceberg. Once you delve deeper past that basic concept, you then have ranking factors, Google updates, coding speak, content debates and…
Before becoming an SEO specialist, I remember getting so excited for Christmas every year because that’s when Santa Claus would come to visit. I also remember the disappointment I felt upon learning that the jolly guy from the North Pole was nothing more than a myth. When I was first starting out in search engine…
This past month, HubShout hosted a special panel discussion on how to measure search engine optimization strategies after the encrypted search changes by Google. It was an honor to join the discussion alongside HubShout’s CEO Chad Hill, SEO Technician Collin Jarman from Click Optimize and Brett Snyder who is Director of SEO at Nebo. Here…
Read On from A HubShout Panel Discussion on SEO Campaigns After Encrypted Search
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career in…
Read On from Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
Music is a big source of motivation for lotus823. Day in and day out, we always have tunes blasting from our office sound system and we think it’s time to give all of our fans a taste of what a day in the life of a loti sounds like. So without further adieu, we’d like…
Read On from lotus823 Wants to be Your Integrated Marketing AOR: Agency of Rock
There is so much to learn as a college student and intern. I would never knock my school or the education I received, but if it weren’t for my internship at lotus823, I would be graduating with a semi blindfold when it comes to certain marketing skills. Search Engine Optimization (SEO) is a phrase I…
Read On from An Unexpected Lesson At My PR Internship: Search Engine Optimization
Integrated SEO and PR strategies from lotus823 will be delivered to Alto Professional. Search Engine Marketing Company Provides SEO and PR Strategies Search engine marketing company lotus823 has been selected to provide integrated SEO and PR strategies for Alto Professional, a leader in live performance reinforcement. Alto Professional is renowned for creating portable, sturdy, powerful,…
Read On from Alto Professional Chooses lotus823 for SEO and PR
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
