Paid & Organic Influencers: Pros, Cons, & Everything in Between

Paid & Organic Influencers: Pros, Cons, & Everything in Between

Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the...
4 Ways to Improve Organic Marketing with SEO and Social

4 Ways to Improve Organic Marketing with SEO and Social

At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This fallacy can do major damage to your organic marketing....
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