The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]

The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]

Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able...
Google Advertising: The Search Is On

Google Advertising: The Search Is On

In our previous blog, Google Advertising 101, we briefly discussed the key differences between Search and Display ad placements. So, if your brand is looking to capture the attention of users actively researching a product or service your brand offers, then Google’s...
What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo

What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo

Digital marketing. Content marketing. Performance marketing. Affiliate marketing. The industry is jam-packed with descriptors that can seem quite vague, especially if it’s not part of your day-to-day. On our blog we often talk about digital tactics such as influencer...
November’s Digital Marketing Roundup

November’s Digital Marketing Roundup

“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners, we’re pausing for a moment to take a look back on the stats, news, and...
Increasing Holiday Sales with lotus823

Increasing Holiday Sales with lotus823

Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks were putting on sunblock, I was planning for the biggest selling season of the...
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