October’s Digital Marketing News
…Media and Presidential Campaigns The 2016 Presidential Campaigns are in full swing and can now be seen in more places than just your TV. Obviously, with any campaign, you want……
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How WhatsApp is Changing the Social Media Marketing Game
…player in your marketing game. We’ve all seen the Facebook giveaways, Twitter chats and Instagram hashtag social media marketing campaigns, which are effective, but what about incorporating chat apps? WhatsApp……
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The Video Marketing Battle: From YouTube to Vine and More
At lotus823, we are the needle and thread to creating a seamless experience for client and customer. As a fully integrated marketing agency, making sure that there is uniform information……
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September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…and YouTube campaigns. To align with marketing goals and bidding strategies, custom audiences target for reach, consideration, or performance. Google Ads’ latest expansion is designed to automatically reach the right……
The New Media Landscape: Adapting PR Fundamentals in a Digital World
…or sales a campaign will generate, and then confirm these numbers after the campaign. Earned PR, however, is built around the potential number of people a brand story can reach,……
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Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
…integrated marketing strategies, PR campaigns and social media initiatives that need to accomplish client goals, stay within budgets and complement brand messaging. Sometimes making these things jive is challenging but……
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A Crash Course in Conversion Rate Optimization Marketing
…bottom line, and lead to more effective digital marketing strategies overall. Are you interested in assistance with your CRO marketing strategy? Get in touch with the lotus823 team! Share this:……
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Integrated Marketing Monthly Roundup – March 2013
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you……
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Want an Integrated Marketing Internship at the New Jersey Shore this Summer? lotus823 is Hiring!
Are you looking for a marketing internship in New Jersey this summer? You can intern with a group of friendly and creative marketing savages at lotus823. Our interns are exposed……
What the Service Industry Has Taught Me About Marketing
…often times learning out of necessity. There’s nothing like being thrown into an unfamiliar situation and having to “learn your way out” of it. In the marketing world, the future……
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