The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you……
Read On from Integrated Marketing Monthly Roundup – March 2013
Are you looking for a marketing internship in New Jersey this summer? You can intern with a group of friendly and creative marketing savages at lotus823. Our interns are exposed……
…often times learning out of necessity. There’s nothing like being thrown into an unfamiliar situation and having to “learn your way out” of it. In the marketing world, the future……
Read On from What the Service Industry Has Taught Me About Marketing
…a giveaway feature, available for a fee. 5. Browser Extensions Even more so than the digital marketing tools mentioned above, browser extensions are something that makes a marketing professional’s life……
Read On from Five Tools Every Social Media Marketing Specialist Needs To Use
…brands transition into the smart home arena and connect with their audiences. Targeted Marketing Targeted marketing is an oldie, but goodie when it comes to reaching the right people. When……
Read On from Marketing Insights into the Fast-Growing Smart Home Industry
We are excited to announce the induction of Christine Rochelle, Director of Digital Marketing & Operations, to the 2016 class of Jersey’s Best Marketing and Communications Professionals under 40! Jersey’s……
…Campaign Goal Google Search campaigns are a great tactic to reach potential customers, build brand awareness, and even help guide customers to take action. When getting started with a Google……
Read On from Google Search Ads: Everything You Need to Know to Get Started
Crowdfunding has made it easier than ever before to launch your business, but that doesn’t mean it’s easy. If your idea rocks and you’re considering a crowdfunded campaign, there are……
…various channels, including Facebook and YouTube. Nestlé branded the videos with the hashtag #NaturalBlissCafé. See the full ad here: https://youtu.be/Zp2mEY3QtlY What are some of the top experiential marketing campaigns you’ve……
Read On from Experience It: The Top Experiential Events of 2015
…in and out of the marketing/sales funnel at any point. Starwood Hotels & Resorts Worldwide’s Abbey Reider states that the key components to a campaign include what the objective is,……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
