Public Relations Archives

Is Earned Media Enough Anymore? The Shift to Amplified PR

by Amanda Whited

April 27, 2026

For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility...

Holiday

How to Leverage Influencer Partnerships for Event Promotion

by Katie Rohmeyer

November 5, 2024

When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating...

Best Practices

How to Build an Effective Remote Work Environment

by lotus823 Staff

September 25, 2024

There’s been a lot of talk lately about remote work being unproductive or causing a lack of results. None of it is true. Before we talk about why, let’s...

Digital Marketing

The Ultimate Guide To Maximizing CES Media

by lotus823 Staff

September 17, 2024

The Consumer Electronics Show (CES) is one of the biggest trade shows for the latest tech and innovation. With hundreds of thousands of attendees and tons of media coverage, it’s...

Digital Marketing

People Say I’m The Luckiest Man

by lotus823 Staff

August 20, 2024

In this episode… On this episode of There’s Always a Lyric, David Hernandez talks with Ken Laner, founder of Neuro Health and seasoned sales expert. They dive into the significance...

Entrepreneur

The World’s Gonna Know Your Name

by lotus823 Staff

July 30, 2024

In this episode… Join David Hernandez, host of There’s Always a Lyric, as he chats with Yohan Jacob, founder of Retailbound. They dive into the retail industry’s complexities, discuss Retailbound’s...

Public Relations

Understanding Visual Branding: Your Guide to Success

by Ellen Cockrell

July 12, 2024

Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team....

Uncategorized

Chase After The Dream, Don’t Chase After The Money

by lotus823 Staff

June 18, 2024

In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into...

Integrated Marketing

Every Day Above Ground Is a Great Day, Remember That

by lotus823 Staff

May 16, 2024

In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency....

Marketing

How to Write a Stellar Media Pitch & Why It’s Important

by lotus823 Staff

May 9, 2024

Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It’s not just about thinking like a journalist and tailoring your pitch—it also needs to be...

Public Relations

Is Earned Media Enough Anymore? The Shift to Amplified PR

How to Build an Effective Remote Work Environment

The Ultimate Guide To Maximizing CES Media

People Say I’m The Luckiest Man

The World’s Gonna Know Your Name

Understanding Visual Branding: Your Guide to Success

How to Write a Stellar Media Pitch & Why It’s Important

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