…handling multiple Social Media networks including: Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, YouTube, Tumblr, etc. Must have experience developing, launching and managing innovative Social Media marketing campaigns, identifying and significantly……
Read On from lotus823 Offers Excellent Opportunity for Social Media Strategist!
With 2016 presidential campaigns kicking into high gear, campaign teams are searching for the most effective way to advertise their candidate. Today’s campaigns utilize social media more than ever before….…
Read On from Tweet the Vote: Social Media Hits the Campaign Trail
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you……
Read On from Integrated Marketing Monthly Roundup – May 2013
…deliver? HH: Kickstarter campaigns are great, for the right client. This holds true regardless of the sector. One of my recent blogs on crowdfunding campaigns touches on some of my……
Read On from Connected Home Campaigns: An Interview with Heather Hewit
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you……
Read On from Integrated Marketing Monthly Roundup – February 2013
…The powerhouse couple has integrated royal tradition along with modern marketing strategies such as social media into their personal brand messaging. It’s an integrated marketing strategy built for a Queen!……
Read On from Marketing Lessons to Learn from the Royal Family
…the most important things that tech startups need from a PR and digital marketing perspective. To sum it up, the main goal is to have a consistent marketing message across……
Read On from The List of PR and Digital Marketing Essentials for Tech Startups
…actions of each campaign. Twitter ArtHouse Launches to Give Brands More Access to Creators, Influencers As influencer marketing continues to become a priority in marketing budgets, Twitter decided to take……
…designer for the marketing department of a technology company. I used the hands-on experience I gained there to make the jump into social media marketing. The rest is history! So……
Read On from lotus823 Employee Spotlight: Vicki Marziale, Social Media Account Executive
…a generative AI solution for enhancing campaign assets. They are also introducing new campaign management features to Amazon DSP, Amazon Marketing Cloud, and the Amazon Ads API. The generative AI……
Read On from October Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
