… Meta Launches New Tool to Track Branded Content Campaigns Meta’s new “Search Branded Content” feature is here to help. This new digital marketing tool opens the door for marketers……
Read On from August Highlights: Digital Marketing and Industry News
…can view each other’s responses and interact with one another. Pinterest Launches New Holiday Marketing Hub to Assist with Your Campaign Planning Timed perfectly with the holiday rush, Pinterest……
Read On from November Highlights: Digital Marketing & Industry News
…a high note as our Director of Digital Marketing & Operations, Christine Rochelle was inducted into the 2016 class of Jersey’s Best Marketing and Communications Professionals Under 40 by the……
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges……
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
…out some of our favorite campaigns below. Dunkin Donuts “Dunkin’ Love” Dunkin’ Donuts implemented a multi-channel campaign that encouraged consumers to promote its brand through user-generated content. With two Snapchat……
Read On from Valentine’s Day Campaigns We’re Falling in Love With
…Shopping Campaigns In an unexpected move, Amazon ceased all Google Shopping ad campaigns in May. The eCommerce giant’s Google Shopping campaigns were largely focused on the home goods product category,……
…the marketing. Remember, your goal is to successfully message to consumers that your product is the perfect solution to their problem. Through the ins and outs of developing your launch,……
Read On from Marketing Do’s and Don’ts for Your New Product Launch
…campaign has grown over the duration of our partnership. When did you first start working with Peerless-AV and how did you determine a marketing strategy for the brand? We first……
Read On from Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space……
…public relations efforts. Influencer partnerships resulted in over 500k video views and 1.6 million impressions. Facebook website traffic campaigns resulted in a 220.08% increase in website sessions from the previous year as well as a 1,721.5%……
Read On from Digital Marketing & Public Relations for Audio-Technica
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
