by Elaina Whelan | Apr 29, 2020 | Integrated Marketing Monthly Roundup
Throughout April, Instagram and Twitter focused on launching new content features for creators, rolling out updates to IGTV and a calendar full of weekday Tweet prompts, respectively, while Facebook released a timely, interactive COVID-19 map on the platform. Learn...
by Elaina Whelan | Apr 22, 2020 | Branding, Digital Marketing, Marketing, Social Media Marketing
In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers what they want, companies of all industries are becoming more eco-conscious. Learn more about the...
![The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]](https://lotus823.com/wp-content/uploads/2020/04/Strategy.png)
by lotus823 | Apr 15, 2020 | Integrated Marketing, Marketing
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able...
by lotus823 | Apr 9, 2020 | Crisis Marketing
As the world continues to grapple with the new reality of social distancing and staying home, we have seen extraordinary efforts to help the government, healthcare workers, and the community find solutions amid the coronavirus pandemic. Brands and companies of all...
by Elaina Whelan | Apr 2, 2020 | Integrated Marketing Monthly Roundup
Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help people communicate and stay connected during these...
by Allison Hernandez | Mar 27, 2020 | Best Practices
For our second installment in our work from home best practices and guidelines series, we are sharing the perspective of our leaders – the managers at lotus823! Our talented managers are dedicated to pivoting the way we communicate and collaborate while ensuring...
by Allison Hernandez | Mar 25, 2020 | Best Practices
As many people around the world shift from their office settings to working full-time at home, this new lifestyle can require some adjustment. There are often challenges faced while employees become accustomed to their new space. Allison Hernandez, lotus823’s...
by Elaina Whelan | Mar 18, 2020 | Housewares, Technology
As an agency that has worked in the Smart Home space for many years, helping home and tech brands break into the field and grow their audiences, we have the expertise and deep understanding of what generates success. David Hernandez, lotus823’s Co-Founder and Managing...
by lotus823 | Mar 12, 2020 | Amazon Marketing
Millions of consumers across the country have become so reliant on Amazon, some say they can’t live without it! As one of the Big Four tech companies, this e-commerce giant is always looking for ways to improve its features and dominate the market. We’re breaking down...
by Elaina Whelan | Mar 6, 2020 | Case Study Spotlight, Influencer Marketing
Over the years, we have worked with dozens of housewares brands in developing strategic plans designed to help them flourish. Learn how we helped The Fulham Group, a fast-growing home and grilling manufacturer, receive more than 2.4 million impressions as a result of...
