by Samantha Lins | Dec 23, 2019 | Amazon Marketing
Remember in 1999 when everyone thought computers weren’t smart enough to handle the changing century and the world would simply crash at the stroke of midnight? Well, we are now staring down 2020, and man, have we come a long way since the Y2K jitters. Nowadays,...
by lotus823 | Dec 20, 2019 | Advertising, Digital Marketing
As the year comes to a close, we wanted to take some time and reflect on the largest digital marketing and social media developments we saw this past year. The top developments of 2019 included updates across social media, advertising, and Amazon, as well as privacy...
by lotus823 | Dec 13, 2019 | Trade Shows
Trade Shows offer valuable networking opportunities, specifically face-to-face interactions, which are rated as the number one preferred method by show attendees. From consumer electronics, to toys, to housewares and beyond, virtually every industry can be represented...
by lotus823 | Dec 5, 2019 | Amazon Marketing
In March of 2019, Amazon’s popularity was at an all-time high, with over 145.2 million mobile users active on the app. With more than 119 million products, Amazon continues to be the go-to for online shoppers. So, in late 2018 through early 2019, when vendors started...
by lotus823 | Nov 26, 2019 | Integrated Marketing Monthly Roundup
Social Media How Will Instagram Hiding Likes in the US Affect Influencers Instagram recently revealed that the total amount of likes a post receives will no longer be featured. For those who use the platform for fun, this update won’t cause much concern. Who will it...
by lotus823 | Nov 22, 2019 | Trade Shows
Last month, our Chief Strategy Officer, Rachel Litner, attended the fall New York Tabletop Show. The semi-annual show, hosted by Forty One Madison, featured new products that revolve around upcoming consumer trends in the lifestyle market. The show featured showrooms...
by lotus823 | Nov 15, 2019 | Holiday, Marketing
When it comes to shopping on Black Friday and Cyber Monday, brands and retailers have to be prepared for both in-store and online promotions. This year on Black Friday, 86% of Americans are planning on shopping, a 12% overall increase from 2018. Cyber Monday is also...
by lotus823 | Nov 8, 2019 | CES
Will you be attending CES this year? If so, time is of the essence! The annual convention celebrating all things consumer electronics is quickly approaching, running January 7-10 in Las Vegas. Last year, CES reached over 170,000 attendees and put out more than 225,000...
by lotus823 | Nov 1, 2019 | Integrated Marketing Monthly Roundup
Social Media Snapchat Launches ‘Dynamic Ads’ Which Will Create Ads Based on Uploaded Product Catalogs Snapchat’s newest update, Dynamic Ads, simplifies the process of creating an ad on the platform. Here’s how it works: advertisers upload their product catalog to...
by lotus823 | Oct 25, 2019 | Branding
Brand storytelling is an essential part of establishing your brand, both online and offline. It consists of defining your company’s identity through narratives and stories that captivate your target audience. All posts and content your brand shares are linked back to...
