by lotus823 | Jul 7, 2020 | Branding
Launching and owning a business is a dream for millions of entrepreneurs around the world. Many brands start out with humble beginnings, stemming from a small idea or passion that is then transformed into a profitable business. When taking the leap in becoming a...
by Elaina Whelan | Jun 30, 2020 | Integrated Marketing Monthly Roundup, Social Media Marketing
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the app. Learn more about the latest updates in the...
by Elaina Whelan | Jun 25, 2020 | Influencer Marketing
As 63% of marketers intend to increase their influencer marketing budget in the next year, rising platforms such as TikTok may just be the driving force behind reaching niche audiences. From identifying if your brand’s target audience is currently on the video-sharing...
by lotus823 | Jun 17, 2020 | Affiliate Marketing, Amazon Marketing
When you are looking to buy a particular product on Amazon, what research do you conduct before clicking “Add to Cart?” Perhaps you ask a friend, browse online, or head to a trusted website/influencer for recommendations. When reading articles or engaging with...
by Elaina Whelan | Jun 8, 2020 | Case Study Spotlight, Integrated Marketing
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media...
by Elaina Whelan | Jun 4, 2020 | Amazon Marketing
As the largest online retailer in the United States, Amazon is constantly looking for ways to improve their user experience and entice more consumers to become Prime members. While Amazon’s main focus serves to provide consumers with a convenient shopping experience,...
by Elaina Whelan | May 28, 2020 | Amazon Marketing, Integrated Marketing Monthly Roundup, Social Media
Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts, respectively, while Facebook released a timely expanded version of the existing Messenger’s...
by lotus823 | May 22, 2020 | Website Design
WordPress plugins are extremely helpful and useful when creating a website or blog for your business. They add functionality to your site that helps the pages rank higher on search engines, engages visitors, and even boosts conversion rates. While there are thousands...
by Elaina Whelan | May 14, 2020 | Social Media, Social Media Marketing, TikTok
As the international app sensation TikTok continues to soar with over 800 million active users worldwide, businesses with an audience on the platform are engaging directly with their target markets in new and exciting ways. Whether brands choose an organic approach,...
by lotus823 | May 11, 2020 | Website Design
Having the power to discover new products and services at the palm of your hand has driven brands to reach consumers by implementing various digital efforts. These efforts include SEO, content marketing, digital advertising, and much more. While all of these tactics...
