by Elaina Whelan | Feb 26, 2020 | Integrated Marketing Monthly Roundup
Throughout February, Snapchat and TikTok worked on launching new app features, rolling out a “swipe up to call” ad option and implementing shopping links in videos, respectively, while Pinterest introduced a new Verified Merchant Program. Learn more about the latest...
by Elaina Whelan | Feb 21, 2020 | Amazon Marketing
Amazon’s new beta measurement solution is on track to provide sellers with insights they’ve sought for years. Read on for information regarding ways in which brands can assess the impact that third-party advertising and marketing has on their sales on the world’s...
by Elaina Whelan | Feb 14, 2020 | Digital Marketing
From “putting yourself out there” to “building trust,” digital marketing is very similar to dating. Learn how branding a business is like finding the perfect match below! Always Look Your Best via GIPHY A brand’s visual storytelling sends a powerful message about who...
by Elaina Whelan | Feb 7, 2020 | Marketing
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid...
by Elaina Whelan | Jan 31, 2020 | Integrated Marketing Monthly Roundup
Throughout January, we have seen newly-launched features across all social media platforms. Learn more about the latest updates in the industry below! Social Media Instagram Addresses Questions on Algorithm, Comment Pods and Verification [Infographic] Instagram is...
by lotus823 | Jan 23, 2020 | Trade Shows
Will you be attending The Inspired Home Show (TIHS) this year? The annual housewares show in Chicago is quickly approaching, meaning important show deadlines are also on the horizon. Formerly known as the International Home + Housewares Show, TIHS is the meeting place...
by Elaina Whelan | Jan 16, 2020 | CES
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show (CES) in Las Vegas, lotus823’s very own David Hernandez took...
by lotus823 | Jan 15, 2020 | CES
This past week, we had the opportunity to attend the Consumer Electronics Show (CES) in Las Vegas! The show featured global brands across a range of industries, including audio, housewares, and consumer technology, debuting the latest top tech to the show’s thousands...
by lotus823 | Jan 10, 2020 | Awards, Company Culture
Here at lotus823, we are dynamic, implementing the latest tools and trends to ensure the best results for our clients, as well as our team. Throughout 2019, we experienced growth and hard work, along with a lot of fun and amazing memories. We’re thrilled to share our...
by lotus823 | Jan 3, 2020 | Integrated Marketing Monthly Roundup
Throughout the month of December, we saw multiple updates across social media platforms, as well as some industry changes. Keep reading for the final important updates of 2019! Social Media Pinterest Debuts Trends Tool to Help Track Top Searches Pinterest Trends, the...
