by lotus823 | Apr 12, 2019 | Best Practices, Social Media
With a list of growing opportunities for businesses that are active on social media, it should be no surprise that advertising has infiltrated these platforms with full force. We’ve previously covered our top tips for Facebook advertising, but with several social...
by lotus823 | Sep 28, 2018 | Instagram, Integrated Marketing Monthly Roundup, Marketing, Social Media
With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce integration to make in-app purchasing easier than ever. Twitter also...
by Samantha Lins | Aug 16, 2018 | Influencer Marketing, Social Media
In our latest influencer blog post, Paid & Organic Influencers: Pros, Cons, & Everything in Between, we defined the differences between each type of influencer and what a marketing campaign can achieve by working with them. While there are millions of...
by lotus823 | Aug 10, 2018 | Blogs, Facebook, Instagram, LinkedIn, Social Media, Twitter
From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark life’s important moments. With privacy settings, it’s simple to keep these posts from reaching...
by lotus823 | Jul 19, 2018 | Blogs, Digital Marketing, Influencer Marketing, Social Media, Uncategorized
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the...
by lotus823 | Mar 12, 2018 | Digital Marketing, Marketing, Social Media, Social Media Marketing
From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a brand crisis. The platform’s latest update has left many users turned off and...
