by lotus823 | Sep 24, 2021 | Blogs, Case Study Spotlight, Consumer Behavior, Digital Marketing, Facebook, Influencer Marketing, Instagram, Integrated Marketing, LinkedIn, lotus823 Clients, Marketing, Public Relations, Small Business, Social Media, Technology, Twitter
For over 10 years, we have continued to exceed clients’ expectations in a multitude of industries. One recent example of our work in the music and audio industry is our partnership with Mackie. Through an integrated public relations, influencer marketing, and social...
by lotus823 | Sep 17, 2021 | Advertising, Blogs, CES, Conference, COVID-19, Digital Marketing, Integrated Marketing, lotus823 News, Marketing, Public Relations, Small Business
The CES 2022 countdown is on! Since we first looked at the upcoming trade show, the Consumer Technology Association (CTA) has released updates regarding health and safety protocols, mask mandates, and more. To help your brand prepare for show day, we covered the most...
by lotus823 | Sep 2, 2021 | Amazon Marketing, Best Practices, Blogs, Digital Marketing, Holiday, Integrated Marketing, Marketing, Small Business, Social Media
Is your brand’s Amazon store ready for the 2021 holiday season? The COVID-19 pandemic has drastically shifted how consumers shop and it can be expected that many consumers will turn to online stores, like Amazon, for their gift shopping this year. Ensure that your...
by lotus823 | Aug 16, 2021 | Advertising, Best Practices, Blogs, Branding, Business Development, CES, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Search Engine Optimization, Small Business, Social Media Marketing, Startups, Technology, Trade Shows
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event...
by lotus823 | Jul 30, 2021 | Advertising, Blogs, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing, Technology
Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though. Microsoft recently launched multimedia ads, while...
by lotus823 | Jun 17, 2021 | Blogs, Branding, Public Relations, Small Business
Building relationships with top-tier consumers and trade editors allows your brand to make an organic, long-lasting impression. In fact, 92% of consumers trust earned media over promotional advertisements. This week, we provided insight on how an effective public...
