by lotus823 | Feb 22, 2022 | Advertising, Blogs, Branding, Digital Marketing, Influencer Marketing, Integrated Marketing, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing
Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market more by being a representation of the brand’s voice and promoting its products....
by lotus823 | Feb 15, 2022 | Advertising, Best Practices, Digital Marketing, Google Advertising, Google AdWords, Integrated Marketing, Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Small Business, Technology
Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and cost-effectiveness, Google Ads is a great option for those who wish to...
by lotus823 | Jan 11, 2022 | Branding, CES, Conference, COVID-19, Digital Marketing, Integrated Marketing, lotus823 Clients, Marketing, Public Relations, Small Business, Social Media, Startups, Technology, Trade Shows, Uncategorized
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with...
by lotus823 | Jan 5, 2022 | Advertising, Blogs, Digital Marketing, Facebook, Instagram, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing, Technology, TikTok, Uncategorized
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs, these updates may help play a role in making decisions that affect your brand’s...
by lotus823 | Oct 7, 2021 | Advertising, Best Practices, Blogs, Consumer Behavior, Digital Marketing, E-mail Marketing, Holiday, Integrated Marketing, Marketing, Public Relations, Small Business
Now is the time to start prepping your holiday marketing campaigns! With Black Friday and Cyber Monday setting online shopping records last year – surging nearly 22% year-over-year, 2021 doesn’t show any signs of slowing down. Looking to make the most out...
by lotus823 | Sep 30, 2021 | Blogs, Digital Marketing, Experiential Marketing, Facebook, Instagram, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Mobile, Public Relations, Small Business, Social Media Marketing, Technology, TikTok
Throughout the month of September, Instagram began testing new content features and Facebook outlined the impact of Apple’s data tracking app. We rounded up this month’s most important industry news to ensure your brand is caught up on all things digital marketing....
