by lotus823 | Oct 27, 2022 | Advertising, Best Practices, Blogs, Branding, Content Marketing, Digital Marketing, Experiential Marketing, Integrated Marketing, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more likely to purchase the product or service after participating in a...
by lotus823 | Oct 20, 2022 | Blogs, Branding, Conference, Digital Marketing, Entrepreneur, Integrated Marketing, Public Relations, Small Business, Social Media, Social Media Marketing, Trade Shows
Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show follow-ups, like connecting with qualified leads. Read on to learn more about how...
by lotus823 | Oct 13, 2022 | Best Practices, Blogs, Branding, Company Culture, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Social Media
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today’s market, finding your target audience is the foundation of...
by lotus823 | Oct 6, 2022 | Blogs, Company Culture, Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Media Training, Public Relations
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an interview, and far more have never worked with the media. Talking to the media is a great...
by lotus823 | Sep 23, 2022 | Best Practices, Crisis Marketing, Marketing, Public Relations, Small Business, Uncategorized
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it may be facing. In the pre-crisis stage, crisis communication involves...
by Elaina Whelan | Sep 1, 2022 | Advertising, Digital Marketing, Public Relations, Social Media, Social Media Marketing
As summer is ending and it’s the return of back-to-school, social media platforms and search engines are adding the necessary updates to ensure a successful end to the year. Here are all the digital marketing updates and industry news from the past month you need to...
