by lotus823 | Aug 24, 2015 | Public Relations, Social Media
We had the pleasure of welcoming Emma Rawson, a business student from the UK, into our New Jersey office for a week. We asked her to guest blog her experience working with our PR and digital marketing teams. To see all of our posts from guest bloggers click here. If...
by lotus823 | Aug 18, 2015 | Public Relations, Search Engine Optimization
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when...
by lotus823 | Jun 29, 2015 | Blogs, Branding, Local Business, Marketing, Public Relations, Small Business, Social Media
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn a scandal into beneficial press, brilliant summer campaigns, and...
by lotus823 | Jun 23, 2015 | lotus823 Clients, Public Relations
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many folks. From trade shows to product launches, crowdfunding campaigns, and even...
by lotus823 | Jun 11, 2015 | Branding, Public Relations, Social Media, Twitter
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA from mainstream news to social media. Due to the amount of negative...
by lotus823 | Jun 1, 2015 | Blogs, Digital Marketing, Facebook Advertising, Public Relations, Social Media
Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights that social media provides us and keeping up with the latest trends is something we...
