by lotus823 | Oct 13, 2022 | Best Practices, Blogs, Branding, Company Culture, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Social Media
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today’s market, finding your target audience is the foundation of...
by lotus823 | Oct 6, 2022 | Blogs, Company Culture, Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Media Training, Public Relations
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an interview, and far more have never worked with the media. Talking to the media is a great...
by lotus823 | Sep 23, 2022 | Best Practices, Crisis Marketing, Marketing, Public Relations, Small Business, Uncategorized
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it may be facing. In the pre-crisis stage, crisis communication involves...
by lotus823 | Sep 8, 2022 | Consumer Behavior, Digital Marketing, Marketing, Social Media, Social Media Marketing
Home is a place of comfort where every item contributes to the happiness and wellness of you and your family. Since the pandemic, homecare and comfort have become increasingly important as more people are staying home. HomePage News created a first annual Consumer...
by lotus823 | Aug 11, 2022 | Best Practices, Digital Marketing, Marketing, Trade Shows
Pets play a big role in every family, and as pet parents we want to ensure they live a long, healthy, and happy life. According to the 2021-2022 National Pet Owners Survey from the American Pet Products Association (APPA), 70% of American households own a pet. The pet...
by lotus823 | Jul 21, 2022 | Advertising, Business Development, Marketing, Small Business, Trade Shows
Trade shows may seem like an out dated experience, but they still are essential for building your brand and business. These industry-specific events provide valuable face time for companies around the world, and offer the chance to connect with high-profile press...
