by lotus823 | Dec 15, 2022 | Consumer Behavior, Digital Marketing, Housewares, Marketing
Home and houseware products make great gifts for any occasion, but they really make an impact for life-changing moments, such as weddings, housewarmings, baby showers, and retirements. Sponsored by Newell Brands, survey results of the 2023 International Housewares...
by lotus823 | Nov 23, 2022 | Best Practices, Digital Marketing, Marketing, Public Relations, Small Business
Experiencing a crisis can be an overwhelming experience. However, ensuring this opportunity is used as a learning opportunity to prepare for future crises can be extremely helpful. Now that you have a full understanding of crisis preparedness and management, there are...
by lotus823 | Nov 17, 2022 | Business Development, CES, Experiential Marketing, Housewares, Inspired Home Show, Marketing, Technology, Trade Shows, Uncategorized
2022 is almost fully in the past, giving excitement to the new year! The first trade show of 2023 is less than two months away! Trade shows are a great way to get your brand and products directly in front of the media. They also offer once-in-a-lifetime networking...
by lotus823 | Nov 10, 2022 | CES, Marketing, Technology, Trade Shows
The biggest technology show of the year, the Consumer Electronics Show (CES), is approaching faster than the Indy cars attending. The Consumer Technology Association (CTA) is partnering with the World Academy of Art and Science (WAAS) in support of the United Nations’...
by lotus823 | Nov 3, 2022 | Advertising, Blogs, Branding, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media, Social Media Marketing, Technology
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best, making work for social media managers and everyday users easier. Catch up on some...
by lotus823 | Oct 27, 2022 | Advertising, Best Practices, Blogs, Branding, Content Marketing, Digital Marketing, Experiential Marketing, Integrated Marketing, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more likely to purchase the product or service after participating in a...
