by lotus823 | Jan 18, 2022 | Blogs, Custom Research, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Search Engine Optimization, Social Media, Social Media Marketing, Technology, Uncategorized
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market research, data is gathered and analyzed to learn and better understand a...
by lotus823 | Jan 11, 2022 | Branding, CES, Conference, COVID-19, Digital Marketing, Integrated Marketing, lotus823 Clients, Marketing, Public Relations, Small Business, Social Media, Startups, Technology, Trade Shows, Uncategorized
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with...
by lotus823 | Jan 5, 2022 | Advertising, Blogs, Digital Marketing, Facebook, Instagram, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing, Technology, TikTok, Uncategorized
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs, these updates may help play a role in making decisions that affect your brand’s...
by lotus823 | Dec 28, 2021 | Advertising, Digital Marketing, Google Advertising, Google AdWords, Integrated Marketing, Marketing, Uncategorized
Advertisements are crucial in marketing for generating awareness and targeting consumers, all helping to drive more sales. Projections estimate that by 2024, revenue in digital advertising will top 460 billion. In a society that is dominated by advertisements daily,...
by lotus823 | Dec 20, 2021 | Blogs, Branding, Consumer Behavior, Digital Marketing, Facebook, Influencer Marketing, Instagram, Integrated Marketing, Marketing, Public Relations, Social Media, Social Media Marketing, TikTok, Uncategorized
As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that are important to cover, but you should make sure your brand, at minimum, is executing the below strategies...
by lotus823 | Dec 13, 2021 | Blogs, Branding, Digital Marketing, Holiday, Integrated Marketing, Marketing, Public Relations, Social Media, Social Media Marketing
As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in handy–essentially it is a tool used to plan, monitor, and streamline all content activity related to your...
