by Samantha Lins | Apr 19, 2018 | Amazon Marketing, Digital Marketing, Influencer Marketing, Social Media Marketing
In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members currently (although non-Prime members can view the feed), and has been...
by lotus823 | Mar 12, 2018 | Digital Marketing, Marketing, Social Media, Social Media Marketing
From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a brand crisis. The platform’s latest update has left many users turned off and...
by lotus823 | Jul 21, 2017 | Digital Marketing, Search Engine Marketing, Search Engine Optimization, Social Media
Summer is the season for beach trips, vacations, picnics, barbecues, and outdoor activities galore. From Memorial Day to Labor Day, everyone is looking for any opportunity to kick back and relax. Brands looking to capitalize on summer sales may find it difficult to...
by lotus823 | Mar 31, 2017 | Digital Marketing, Housewares, IH+HS, Integrated Marketing, Integrated Marketing Monthly Roundup
Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can bring your marketing campaigns to bloom through integrated strategies. Read on to catch up on everything you...
by lotus823 | Feb 28, 2017 | Digital Marketing, Instagram
Love is in the air at lotus823! Or is that just the smell of fresh brewed coffee? It’s hard to tell. As we ventured through this month of love, our loti have shared some insight into what they love, from Valentine’s Day marketing campaigns to social influencers. If...
by lotus823 | Jan 24, 2017 | Digital Marketing, Instagram, Social Media
At lotus823 we have a soft spot for our favorite pooches, both in the office and on social media! Over the past few years, the trend of dog social influencers has skyrocketed, and transformed into a unique, and quite entertaining space. Of course we all think our own...
