by lotus823 | Aug 16, 2021 | Advertising, Best Practices, Blogs, Branding, Business Development, CES, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Search Engine Optimization, Small Business, Social Media Marketing, Startups, Technology, Trade Shows
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event...
by lotus823 | Jul 30, 2021 | Advertising, Blogs, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing, Technology
Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though. Microsoft recently launched multimedia ads, while...
by lotus823 | Jul 23, 2021 | Blogs, Consumer Behavior, COVID-19
Since the start of the COVID-19 pandemic, brands and businesses have seen a dramatic shift in consumer behavior. Between stay-at-home orders and social distancing guidelines, consumers have completely adapted to a new lifestyle, including changes to their purchasing...
by lotus823 | Jul 15, 2021 | Blogs, Branding, Digital Marketing, Facebook, Instagram, Integrated Marketing, Social Media, Social Media Marketing
Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing interaction with your followers or otherwise known as community management. It’s...
by lotus823 | Jun 24, 2021 | Advertising, Amazon Marketing, Amazon Prime Day, Blogs, Branding, Marketing, Public Relations
Amazon Prime Day originally started as a celebration of the e-commerce site’s 20th anniversary in 2015. In the last six years, the day has blossomed into a massive annual two-day online sale anticipated by consumers and business owners worldwide. With Prime Day 2021...
by lotus823 | Jun 17, 2021 | Blogs, Branding, Public Relations, Small Business
Building relationships with top-tier consumers and trade editors allows your brand to make an organic, long-lasting impression. In fact, 92% of consumers trust earned media over promotional advertisements. This week, we provided insight on how an effective public...
