by lotus823 | Sep 23, 2022 | Best Practices, Crisis Marketing, Marketing, Public Relations, Small Business, Uncategorized
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it may be facing. In the pre-crisis stage, crisis communication involves...
by lotus823 | Sep 16, 2022 | Best Practices, Consumer Behavior, Digital Marketing, Social Media, Social Media Marketing, TikTok
Gen Z, those born between 1996 and 2015, now make up about 40% of the consumer market with approximately $360 billion in disposable income, according to Bloomberg. With this information in mind, it’s no surprise that Gen Z is a major audience for businesses to reach....
by lotus823 | Aug 11, 2022 | Best Practices, Digital Marketing, Marketing, Trade Shows
Pets play a big role in every family, and as pet parents we want to ensure they live a long, healthy, and happy life. According to the 2021-2022 National Pet Owners Survey from the American Pet Products Association (APPA), 70% of American households own a pet. The pet...
by lotus823 | Jul 28, 2022 | Advertising, Best Practices, Branding, Content Marketing, Digital Marketing, Integrated Marketing, Local Business, Public Relations, Small Business, Social Media, Social Media Marketing
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit, content calendar, brainstorm session, or just general input, continue reading to see how hiring a...
by lotus823 | Jul 13, 2022 | Advertising, Best Practices, Digital Marketing, Google Advertising, Marketing, Uncategorized
For those who want to grow their businesses and reach out to a wider audience, Google Display ads are a great solution. With a collection of over 200 million sites, apps, and videos where Google ads can appear and a network reaching 90% of global internet users,...
by lotus823 | Jun 23, 2022 | Best Practices, Digital Marketing, Marketing, Public Relations
The holidays are the biggest sales season of the year, and for many shoppers the hunt for the best gifts and deals starts early. During the 2021 season, 43% of people shared that they would start their holiday shopping before the end of October. This means your brand...
